Role PurposeFlapKap is a fast-growing UAE fintech that has disbursed over AED 250M in SME financing. As we scale our BDR and commercial operations, we need a hands-on CRM Specialist to own HubSpot end-to-end, keeping the pipeline clean, automations running, and data reliable so the sales team can focus on closing.Success Definition / What Great Looks Like in this role:In the first 1-3 months:Full audit of existing pipeline completed; critical data gaps identified and flaggedAll contact upload SLAs met withManage Lead and Deal pipeline workflows fully understood and monitored dailyIn the first 12 months:Duplicate contact/company rate reduced and maintained below 2%Zero critical automation failures; all workflow issues resolved within 24 hoursWeekly pipeline health reports delivered consistently and acted on by commercial leadershipCore ResponsibilitiesOwn the full HubSpot pipeline, manage lead stages, deal stages, and lifecycle transitions across the Lead and Deal pipelinesProcess and validate daily contact uploads (Lusha and list-based); enforce mandatory field requirements and daily limitsMonitor, maintain, and troubleshoot automated workflows and email sequences; ensure triggers fire correctly and no contacts are stuckAudit task queues, meeting outcomes, and deal records; flag BDR compliance gaps to the commercial leadBuild and maintain HubSpot dashboards tracking BDR performance: calls logged, tasks completed, meetings booked, stage conversion ratesDeliver weekly pipeline health reports with actionable insight to commercial leadershipProactively build, manage, and optimize email and engagement sequences, not just maintain existing ones but identify gaps and propose new outreach flowsManage integrations and data flows between HubSpot and third-party tools (Clay, n8n, Zapier/Make, Lusha)Enforce data hygiene standards: deduplicate records, correct ownership conflicts, and maintain contact/company accuracyDocument CRM processes and maintain up-to-date SOPs for the BDR teamCommunicate proactively with commercial heads on pipeline blockers, data issues, and automation gapsRequirements2 years of hands-on experience in a CRM-focused or RevOps roleDirect working experience with HubSpot (pipelines, workflows, sequences, tasks, reporting)Demonstrated ability to manage contact/deal data at scale and maintain data integrity standardsExperience supporting a BDR, SDR, or inside sales teamProficiency in Google Sheets or Excel for data cleaning and pre-import validationTechnical Skills & CompetenciesTechnical Skills (Must Have / Non-Negotiable):HubSpot CRM pipelines, workflows, sequences, tasks, meetings, and reportingEmail & engagement sequence building designing multi-step outreach flows, A/B testing, and performance monitoringData hygiene & deduplication contact/company normalization, ownership conflict resolutionThird-party integrations working knowledge of Clay, n8n, Zapier, or Make for automations and data flowsCore Competencies:Sees tasks through end-to-end without hand-holding. Operates with speed and precision in a KPI-driven environmentCommunicates clearly across BDR, commercial, and ops teamsBuilds systems and documentation, not just responds to fires.: Preferred / Advantageous SkillsFamiliarity with prospecting/enrichment toolsExposure to fintech, lending, or financial services environmentsEnglish language proficiency BenefitsCompetitive Salaries Healthcare coverage A highly collaborative team environment that will support your professional and personal growth A culture that promotes Work-Life balance and Wellbeing A culture of learning and innovation