Digital Analytics Specialist

We are seeking a highly skilled and detail-oriented Digital Analytics Implementation Specialist to join our team. This role focuses on the technical implementation, maintenance, and debugging of tracking and analytics tools to ensure seamless data collection, integration, and analysis across web and mobile platforms. You will collaborate with cross-functional teams to enable efficient tracking, accurate reporting, and actionable insights, leveraging tools like Clevertap, Appsflyer, Adjust, Mixpanel, and GA4, along with Amazon Redshift and QuickSight for advanced analytics.Key Responsibilities:Data Layer Implementation:Design, implement, and maintain data layers across websites and mobile applications in compliance with business and technical requirementsEnable seamless integration with analytics and marketing tools, such as Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4)Work closely with developers to integrate custom events, user properties, and other tracking mechanismsTechnical Implementation:Support tech team with configuration and deployment for tools like Appsflyer, Adjust, and Clevertap data layer implementations within mobile applications andManage analytics tools such as Mixpanel and GA4 to track and analyze user behaviors and performance metrics and integration of tools like Google Ads or Google search console Support tech team to integrate data from various data sources to Amazon Redshift for centralized data storage and perform data extraction for reportingBuild and optimize dashboards in Amazon QuickSight to deliver actionable business insightsDebugging and Troubleshooting:Utilize debugging tools like Chrome Developer Tools, Charles Proxy, Android studio or Fiddler to troubleshoot data inconsistencies and ensure tags fire correctlyAudit and resolve issues related to SDK implementations, data layer structure, and third-party tracking integrationsEnsure cross-platform data integrity and troubleshoot discrepancies in real-time and historical analyticsTesting and Validation:Conduct end-to-end testing of implementations to ensure data accuracy across multiple devices, browsers, and environmentsValidate the integration of tracking tools and ensure compliance with data privacy regulations such as GDPR and CCPADocumentation and Reporting:Maintain detailed documentation of data layer specifications, SDK implementations, and debugging processesCreate technical reports and dashboards to monitor tracking performance and data qualityCollaborate with analytics and BI teams to design scalable reporting solutionsRequirementsBachelor's degree in computer science, Information Systems, or a related fieldProven experience in implementing and debugging data layers and analytics toolsProficiency in tools like Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4)Strong knowledge of tag management systems (e.g., GTM, Tealium, Adobe Launch)Proficiency in JavaScript, HTML, and CSS for tracking code customization is mustFamiliarity with debugging tools such as Charles Proxy, Android studio, Browser DevTools, or FiddlerHands-on experience with Amazon Redshift for data management and QuickSight for reportingStrong problem-solving skills and attention to detailUnderstanding of data security and compliance frameworks (e.g., GDPR, CCPA)Preferred Qualifications:Experience with server-side tagging and cloud-based data collection methodsKnowledge of API integrations and data pipeline managementFamiliarity with ETL processes and data transformation techniquesBenefitsSocial insuranceHealth insurance for employee and familyThe company will contribute up to EUR 25 per month towards staff perksBenefit from our performance-based bonus scheme, in line with company policy. EUR equivalent salaries paid in EGP