Brand Strategy & Market PositioningDevelop and execute the company’s digital marketing and branding strategy aligned with business growth objectives.Build and strengthen the company’s brand presence across digital platforms and target markets.Position the firm as a leading consultancy partner through innovative and impactful marketing initiatives.Digital Marketing & Campaign ManagementLead all digital marketing activities including social media, email marketing, SEO, paid campaigns, and content marketing.Develop and manage marketing campaigns to promote consultancy services, employer branding solutions, and executive personal branding services.Monitor campaign performance and optimize digital strategies based on analytics and market insights.Employer Branding & Executive BrandingDesign employer branding campaigns that enhance clients’ market reputation and attractiveness to top talent.Support executive personal branding initiatives aimed at increasing professional visibility, leadership presence, and industry recognition.Develop content strategies that strengthen executives’ professional image across LinkedIn and other professional platforms.Enhance brand visibility to recruiters, headhunters, and industry stakeholders.Content Creation & Thought LeadershipOversee the creation of high-quality digital content including articles, presentations, videos, newsletters, and social media materials.Collaborate with leadership teams to create thought leadership content that positions the company and clients as industry experts.Ensure brand consistency and messaging across all communication channels.Market Research & AnalyticsConduct market and competitor analysis to identify trends, opportunities, and positioning strategies.Track KPIs, engagement metrics, lead generation, and digital performance reports.Provide data-driven recommendations to improve brand awareness and audience engagement.Stakeholder ManagementCollaborate closely with consultants, leadership teams, and external partners to ensure alignment between business and marketing strategies.Build strong relationships with media partners, digital agencies, and industry platforms. Qualifications & ExperienceBachelor’s degree in Marketing, Communications, Business Administration, or related field.4+ years of experience in digital marketing, branding, or communications, preferably within consultancy, professional services, or executive branding environments.Strong knowledge of digital marketing tools, LinkedIn branding, SEO, analytics, and social media strategy.