Digital Marketing Specialist

ResponsibilitiesPlan, execute, and optimize paid advertising campaigns across Meta, TikTok, Google Ads, and SnapchatMonitor daily performance and improve ROI, ROAS, and conversionsConduct audience research and competitor analysisDevelop SEO strategies to increase organic trafficCreate and manage email marketing campaigns and automationWrite high-converting ad copy and landing page contentAnalyze performance data and generate actionable insightsRun A/B testing on ads, creatives, and landing pagesCollaborate with design/content teamsManage budgets effectively to maximize ROIOptimize customer journey and conversion funnelsStay updated with latest digital marketing trends and toolsQualifications4–6 years of experience in Digital Marketing or Media BuyingHands-on experience with:Meta Ads ManagerGoogle AdsTikTok AdsSnapchat AdsStrong experience in Google Analytics and performance tracking (ROI, CPA, ROAS)Experience in SEO (on-page & basic technical SEO)Proven experience in lead generation or e-commerce campaignsExperience with email marketing tools (e.g., Mailchimp)Familiarity with AI tools (ChatGPT, Claude, etc.) for marketing purposesStrong knowledge of A/B testing, audience targeting, and campaign optimizationBachelor’s degree in Marketing, Business Administration, or related field