Analyzing customer preferences, business trends and competitor marketing strategiesDeveloping online marketing campaigns and strategies to reach the target audienceDesigning visual campaign elementsWriting copy for social media posts, online advertisements, marketing emails, blog posts and websitesCapturing and editing video for marketing campaignsOptimizing marketing materials for search engines and social media algorithmsMonitoring trends in social media and digital marketingUsing data analytics to track progress and refine marketing materials Bachelor’s degree in Marketing, Communications, or a related field. Proven experience (2 years) as a Digital Marketing Specialist or similar role. Strong understanding and practical experience with SEO, SEM, social media marketing, and email marketing. Proficiency with Google Analytics, Google Ads, and social media advertising platforms. Analytical mindset with the ability to interpret data and provide insights. Excellent written and verbal communication skills. Detail-oriented, organised, and able to manage multiple tasks concurrently. Proactive and eager to learn new digital tools and strategies.