Role OverviewWe are looking for an experienced and commercially minded Digital Marketing Specialist to join our marketing team. This is a hands-on role with a strong focus on digital activations at Battersea Power Station and the delivery of high-quality digital marketing outputs across channels. You will work closely with the Marketing Director and the wider team, contributing to the continued growth of one of London's most distinctive private healthcare brands.Primary ResponsibilitiesRemote Digital Activations• Plan, coordinate, and manage digital marketing activations remotely on behalf of LIPS Healthcare, working with external venue partners, centre marketing teams, and internal stakeholders• Oversee digital screen content across partner locations, ensuring all assets are current, on-brand, and aligned with live campaign schedules• Create and adapt content specifically for digital screens, including static and animated assets sized and formatted to partner screen specifications, working closely with the creative team to produce compelling, high-visibility material• Manage the briefing, production, and delivery of digital content for partner-led placements, including screens, digital directories, and in-centre digital touchpoints• Support the planning and promotion of events and seasonal campaigns hosted at or in partnership with external venues, coordinating digital amplification across owned channels• Liaise with venue and partner marketing contacts to manage timelines, asset specifications, and approval workflows• Monitor activation performance and report on visibility, reach, and engagement generated through partner placementsNice to Have and Collaborative SupportThe following areas are not core requirements of the role but are considered a strong advantage. The successful candidate will be encouraged to collaborate with relevant team members across these disciplines and lend support where their skills allow.• Social media: familiarity with organic social media management across Instagram, Facebook, and LinkedIn, including content scheduling and community engagement, is welcome and will complement the wider team's output• Paid media: an understanding of Meta and Google advertising platforms is a plus; the candidate will collaborate with the performance marketing function on asset delivery and campaign coordination rather than owning this area independently• Email marketing: experience with email campaign tools and an awareness of UK GDPR requirements for patient communications is beneficial and will support the team when needed• Content and brand: a good eye for brand-consistent content and an ability to contribute to the content calendar would be valued, with creative direction and sign-off handled by senior team members• Reporting: comfort with digital analytics tools and an ability to interpret basic performance data is helpful; formal reporting ownership sits elsewhere in the team• General: any exposure to website content management, SEO principles, or production briefing for video and photography is a nice-to-have that will allow for broader collaboration across the marketing functionAbout You:• 3 to 5 years of experience in a digital marketing role, ideally within a fast-paced or consumer-facing environment• Proven track record managing social media channels and delivering organic content at a professional level• Comfortable working across multiple digital channels simultaneously and managing competing priorities• Strong written communication skills with an instinct for clear, engaging, and brand-appropriate copy• Analytically minded, with the ability to interpret performance data and make informed recommendations• Experience with digital activations, events promotion, or out-of-home digital environments is a strong advantage• Familiarity with healthcare, wellness, or regulated marketing environments is desirable but not essential• A self-starter who takes ownership of their work and thrives in a collaborative, ambitious teamWorking Days: Monday to Friday ( Saturday & Sunday off ).Working Hours: 11:00AM to 7:00PM.Work Location: Heliopolis, Cairo.