Job Responsibilities:-Maintain and optimize the bank’s marketing technology ecosystem (CRM, CMS, automation tools).-Ensure seamless data flow between marketing platforms and business intelligence systems.-Collaborate with IT to troubleshoot and enhance MarTech solutions.-Develop and implement automated workflows for lead nurturing and customer engagement.-Optimize marketing automation platforms (Google Analytics, Adobe Target, etc.).-Support omnichannel campaign execution across EDMs, SMS, WhatsApp Business, etc.-Manage and update website content via Sitecore CMS to enhance UX and lead capture.-Support SEO and Google Business initiatives to improve organic search visibility.-Work with developers and designers to enhance site performance and accessibility.-Media buying knowledge to evaluate media plans, track KPIs and analyze results of campaigns with recommendations.-Monitor digital campaign performance and generate actionable insights.-Implement AI-driven personalization strategies across digital channels.-Process and track invoices related to digital marketing, MarTech subscriptions, and agency services.-Ensure proper documentation and approval workflows for marketing-related expenses.-Monitor budget utilization for digital marketing activities and provide financial reports as needed.-Support the adoption of Gen AI-powered tools and automation solutions.-Master’s or Bachelor’s degree in Marketing, Digital Marketing, Information Technology, Business Administration is required.- Required years of experience from 5 - 7 in the marketing technology, digital marketing, specifically in banking or financial services.