Ibn Sina Pharma · Cairo, Egypt · Posted 2026-03-24
Shape the Narrative! We are seeking a dynamic and experienced Event and PR Lead to join our team in Cairo, Egypt. This is an exciting opportunity to spearhead our event strategy and public relations efforts, driving brand awareness and engagement in a vibrant market. This role is on-site, allowing for close collaboration and a hands-on approach.Responsibilities:Develop and execute innovative event strategies to enhance brand visibility and customer engagement.Craft compelling press releases, media kits, and other PR materials.Manage media relations, build strong relationships with journalists and influencers, and secure positive media coverage.Oversee social media strategy and content creation to maximize reach and engagement.Manage event budgets, negotiate with vendors, and ensure events are delivered on time and within budget.Monitor and analyze PR and social media metrics to measure the effectiveness of campaigns and make data-driven adjustments.Collaborate with internal teams to ensure consistent messaging and brand alignment.Handle crisis communications effectively, protecting the company's reputation.Growth Opportunities:This role offers significant growth potential, with opportunities to lead larger teams and take on more strategic responsibilities. You'll be at the forefront of our marketing efforts, contributing directly to the company's success and expanding your expertise in event management and public relations.Team & Culture:Join a collaborative and passionate team that values creativity, innovation, and results. We foster a supportive environment where everyone is encouraged to contribute their ideas and make a difference. We believe in celebrating successes and learning from challenges, creating a dynamic and rewarding workplace.Impact:As our Event and PR Lead, you will play a crucial role in shaping the company's public image and driving business growth. Your work will directly impact brand awareness, customer engagement, and overall market success. You'll be a key player in building our brand presence in Cairo and beyond. Experience: 3-5 years of experience in marketing, public relations, or event management.Skills: Proven expertise in Marketing, PR, Public Relations (PR), and Social Media.Event Planning: Demonstrated success in planning and executing successful events, from concept to completion.Media Relations: Strong media relations skills with a track record of securing positive media coverage.Communication: Excellent written and verbal communication skills.Project Management: Ability to manage multiple projects simultaneously and meet deadlines.Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.Location: Must be based in or willing to relocate to Cairo, Egypt.