The RoleYou'll own Demand Gen campaigns across Google and YouTube for a portfolio of ecommerce clients. This isn't a generalist role. You need to know what makes someone stop scrolling on YouTube, why a Demand Gen campaign bleeds spend, and how to fix it before the client notices.You'll work directly with senior strategists, get visibility across a range of verticals, and move fast.What You'll DoBuild, launch, and optimise Demand Gen campaigns on Google AdsWrite and brief creative that performs on YouTube, Discovery, and Gmail placementsRun audience segmentation and test creative variations systematicallyAnalyse performance data and translate it into client-facing insightsCollaborate with the strategy team on account structure and scaling decisionsStay sharp on platform changes, betas, and what's actually working nowWhat We're Looking For2+ years managing Google Ads accounts with a focus on Demand Gen or YouTubeHands-on ecommerce experience, not just lead genComfort reading data and forming a view, not waiting to be told what to doStrong creative instinct, you know what hooks work on YouTube and whyClear written communication, client-facing experience a plusExperience with Google Merchant Center, feed management, and shopping campaigns is a bonusWhat You GetRemote, async-first cultureWork across 40+ live accounts with real budgetsDirect access to the founding teamRoom to grow as the agency scales