This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a growing e-commerce brand specializing in high-ticket modular outdoor pergolas. The company is focused on scaling its operations, driving revenue growth, and improving conversion efficiency across digital channels. With strong existing traffic, they are now prioritizing optimizing the customer journey and maximizing conversion performance to unlock further growth.LocationFully Remote (Work from Home) | 9 AM – 5 PM ESTRole OverviewThe Growth Marketing Manager will lead the transition from traffic generation to full-funnel conversion optimization. This role is focused on improving landing page performance, optimizing the customer journey, and increasing conversion efficiency across digital channels.Key ResponsibilitiesConversion Rate Optimization (CRO) & Funnel StrategyAnalyze the customer journey to identify drop-off points and conversion gaps across landing pagesImplement strategies to improve landing page trust, product clarity, and user experienceLead A/B testing initiatives across landing pages, product pages, and checkout flowsOptimize the Shopify store environment to improve post-click revenue and overall conversion performancePaid Media Oversight & Performance MarketingManage and optimize paid media campaigns across Meta (Facebook & Instagram) and Google AdsAlign ad messaging with landing page content to ensure a cohesive, high-converting brand experienceMonitor and adjust key performance metrics including ROAS, CPA, CTR, and conversion rate, with a focus on improving efficiency and lowering CPAData Analysis & ReportingTrack and analyze campaign performance using Google Analytics, Meta Ads Manager, and Shopify AnalyticsTranslate performance data into actionable insights and report on the direct impact of growth initiativesProvide regular, data-backed updates on performance, highlighting what is working and where improvements are neededCross-Functional CollaborationWork directly with the brand owner to lead marketing strategy and own the marketing roadmapCollaborate with creative teams to ensure ad creatives and landing page designs address customer pain points and build trustStay informed on e-commerce trends, particularly within high-ticket consumer productsQualificationsExperience2–3 years of experience in growth marketing or performance marketing within e-commerceProven experience optimizing conversion funnels and improving landing page performanceHands-on experience managing paid media campaigns across Meta Ads and Google AdsStrong familiarity with Shopify and Google AnalyticsExperience with high-ticket or consumer products preferredSkillsStrong data-driven and problem-solving mindsetAbility to analyze performance metrics and translate insights into actionable strategiesStrong communication skills with the ability to collaborate across teamsSelf-starter with the ability to work independently and manage end-to-end strategyProactive, transparent, and solution-oriented approachAbility to operate effectively in a fast-paced, performance-driven environmentWhat Success Looks LikeReduced bounce rates through improved landing page experience and trust signalsIncreased conversion rates from existing traffic, leading to improved efficiency and lower CPAClear ownership of the marketing roadmap and measurable impact on overall business performanceConsistent, honest, and data-driven reporting on campaign performance and optimization effortsOpportunityThis role offers the opportunity to take full ownership of growth strategy within a scaling e-commerce brand. You will work closely with the business owner, directly influence revenue performance, and focus on high-impact initiatives that improve conversion efficiency and customer experience. It is an ideal role for a proactive, data-driven marketer who thrives in a fast-paced environment and wants to drive meaningful business results.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets