Growth Specialist

Role OverviewWe are looking for a Growth Specialist with a strong content background to drive growth for the Egyptian market. This role sits at the intersection of marketing, sales, customer success, and culture coaching, with a clear mandate to increase lead acquisition, improve lead quality, and build market awareness through smart, cost-efficient growth tactics.Key ResponsibilitiesOwn and drive growth initiatives across the Egyptian marketIncrease lead generation volume and improve lead quality across channelsOptimize messaging and positioning based on market feedback and data insightsPlan and execute multi-channel growth campaigns (LinkedIn, email, organic, etc.)Build and manage email marketing and lead nurturing campaignsLeverage CRM and engagement data to continuously refine targeting and messagingDevelop and manage organic content, including blogs, social media, and website contentSupport thought leadership by ghostwriting for key leaders in EgyptCollaborate closely with Sales, Marketing, Customer Success, and Culture Coaching teams to align on growth prioritiesTest and implement growth hacks and experiments to improve conversion and acquisitionThis job description may be updated or expanded from time to time based on business needs and organizational priorities. Requirements3–4 years of hands-on experience in growth, marketing, or content-driven rolesStrong background in content creation (writing, storytelling, messaging)Bachelor’s degree in Mass Communication, Business, Marketing, or a related fieldExperience working in a B2B environment is a strong plusExperience in subscription-based businesses with retention focus is a plusStrong analytical mindset with the ability to translate data into actionable insightsExcellent communication and stakeholder management skillsAbility to work cross-functionally and operate in a fast-paced environmentSuccess MetricsIncrease in qualified leads (SQLs)Improvement in lead-to-opportunity conversion ratesGrowth in inbound and organic trafficEngagement and performance of content across channelsContribution to pipeline and revenue growthThis role is ideal for someone who combines strong content skills with a growth mindset and is excited to build, test, and scale what works in a dynamic market.