Head of Marketing Communications

We're Building Egypt's Next Wellness Icon — And We Need Someone to Lead the StoryThere's a particular kind of career moment that doesn't come around often: the chance to build something from the ground up, in an industry that's about to matter a lot more than it does today.This is one of those moments.The opportunityMGM Health & Wellness is building an ecosystem — not a single brand, an ecosystem — anchored by The Zen Wellness Resort in Aswan, its Juzoor restaurant, MGM Wellness Clinic, and MGM Retreats, with GCC expansion on the near-term horizon and a Series A raise underway. The mission is simple to say and hard to do: position this as Egypt's leading holistic wellbeing destination, and build the digital and brand infrastructure to prove it — to guests, to partners, and to investors.The roleWe're hiring a Head of Marketing, Brand & In-House Team — a senior leader who will own commercial strategy, brand positioning, and marketing execution across the entire ecosystem, and who will build the in-house team to deliver it: social media specialists, a copywriter, a videographer/photographer, a content creator, a PR & influencer specialist.This is not a role where you inherit a playbook and execute it. You're writing the playbook. You'll decide how five entities tell one coherent story. You'll build the team that tells it. You'll own the numbers that prove it's working — bookings, revenue, growth — not just likes and impressions.If you've ever wanted to build a marketing function from zero, with real executive access and real budget accountability, this is that job.Why it matters beyond the titleWellness isn't a trend for us — it's the whole premise. Every campaign you run, every piece of content your team creates, every story you tell is in service of people making real decisions about their health, their rest, their recovery. A guest choosing Zen Wellness Resort for a retreat they've needed for years. A patient trusting MGM Wellness Clinic with something that matters. That's the audience on the other end of the work.If you're the kind of marketer who wants your work to mean something — not just perform well in a dashboard — this is built for that.Who we're looking for8+ years in marketing or brand leadership, ideally in hospitality, wellness, or luxury travelSomeone who's built a team before, not just managed one that already existedComfortable owning commercial numbers and creative judgment in the same breathFluent in English and Arabic, with real MENA market experienceGenuinely energized by the idea of building — not maintainingWhat you'll getA ground-floor leadership seat in a business scaling toward GCC expansion and Series A growth. Direct access to founders and decision-makers. The mandate — and the budget — to build a team, not just brief one. And a mission where the outcome of good marketing is measured in people's wellbeing, not just conversion rates.If this sounds like the role you've been waiting to build, not just apply for, we want to hear from you.Send your CV and a note on the most ambitious thing you've built from scratch #Hiring #MarketingLeadership #WellnessIndustry #BrandStrategy #Egypt #MENA #CareerGrowth #NowHiring