Head Of Marketing

StrategicMarketing Leadership•Define and own the annualmarketing strategy for all BU brands, aligned with corporate commercialobjectives.•Lead brand planning cycles:situational analysis, segmentation, positioning, messaging, and tactical grid.•Identify growth opportunities inexisting a areas; propose go-to-market approaches fornew launches.•Develop multi-year brand roadmapsand manage the marketing P&L budget.BrandManagement & Campaigns•Oversee the development of promotionalmaterials, content, and campaign assets in compliance withregulatory and ethical guidelines.•Lead integrated marketingcampaigns and measure ROIeffectively.•Manage product lifecycle frompre-launch through maturity and loss-of-exclusivity phases.•Maintain brand consistency acrossall touchpointsCommercialExcellence & Analytics•Partner with sales leadership totranslate brand strategy into field execution plans, cycle meetings, andrep-facing tools.•Define KPIs, monitor campaignperformance, and present insights to the executive committee.•Optimize budget allocation basedon channel effectiveness and market dynamics.People& Organizational Leadership•Lead, mentor, and develop a teamof brand managers and marketing executives.•Foster a performance-driven,innovative, and compliant marketing culture.•Set clear objectives (OKRs/KPIs)and conduct regular performance reviews.•Build organizational capabilitythrough coaching, training, and succession planning.RequirementsMBA or Post-graduate Diploma in Marketing is highly preferred.Minimum of 10–15 years of experience in Marketing.At least 5–7 years in a leadership role (Marketing Manager or Head of Marketing level).Proven track record of successful product launches and market share growth .