This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a fast-moving, growth-focused organization where the website and marketing systems function as core revenue drivers. As they complete their migration to HubSpot, they are investing in building a high-performing, fully integrated platform that connects web experience, automation, and data to drive measurable business outcomes across the entire customer lifecycle.LocationFully remote | 9 AM - 5 PM ESTRole OverviewThe HubSpot Specialist will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.Key ResponsibilitiesWebsite & Landing Page PerformanceOwn the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architectureBuild and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversionDesign and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysisDevelop and maintain templates and modules to support scalable and consistent executionMonitor site health, including page speed, mobile responsiveness, form functionality, and technical issuesIdentify friction points and implement CRO improvements in partnership with marketing leadershipMarketing Automation & Lifecycle ManagementArchitect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollmentOwn lifecycle stage architecture and ensure accurate funnel progressionDesign and maintain lead scoring models based on real buying signalsApply a testing framework to automation workflows, continuously optimizing performanceEmail Marketing OperationsExecute and QA email campaigns, including segmentation, personalization, and deliverability monitoringRun A/B tests on subject lines, CTAs, timing, and contentMaintain email list hygiene and ensure accuracy and complianceCRM & Contact DatabaseOwn data quality, including deduplication, field standardization, and governanceBuild and maintain segmentation through smart and active listsManage integrations and troubleshoot data sync issues across platformsPlatform Governance & Continuous ImprovementServe as the internal HubSpot expert for best practices, troubleshooting, and decision-makingManage user roles, permissions, and overall platform hygieneStay up to date on HubSpot updates and recommend adoption based on business impactUse reporting and dashboards to diagnose performance issues and drive improvementsQualificationsExperience5+ years of hands-on HubSpot experience in an environment where it serves as the primary marketing and CRM platformProven experience working across both HubSpot CMS and Marketing HubExperience designing and executing A/B tests across web and emailExperience managing complex contact databases and integrationsExperience building landing pages, templates, and modules within HubSpot CMSSkillsDeep expertise in workflow automation, lifecycle management, lead scoring, and segmentationStrong understanding of conversion rate optimization and user journey designProficiency in HTML/CSS for in-platform editsFamiliarity with GTM, pixel tracking, and campaign attributionStrong analytical mindset with the ability to translate data into actionable insightsSystems-thinking approach to marketing, connecting web, automation, and dataHands-on, detail-oriented, and accountable for execution and outcomesProactive mindset with the ability to identify and act on opportunities independentlyWhat Success Looks LikeClear understanding of platform performance, with prioritized improvements implemented within the first 30 daysMeasurable improvements in site performance, automation workflows, and data quality within 60 daysA fully optimized HubSpot ecosystem functioning as a growth engine within 90 daysConsistent testing cadence driving ongoing improvements in conversion and engagementOpportunityThis is a high-impact opportunity to take full ownership of a critical growth platform within a fast-paced organization. You will play a central role in transforming HubSpot into a scalable revenue engine, driving measurable improvements across the entire customer journey while continuously optimizing performance through testing and data-driven decision-making.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets