We are seeking a results-driven Influencer Marketing Specialist to develop, execute, and optimize influencer campaigns that enhance brand awareness, engagement, and conversions. The ideal candidate has strong knowledge of social media trends, influencer ecosystems, and performance tracking.This is a hands-on role focused on:Sourcing and managing creatorsExecuting campaignsSupporting content creationTracking performanceYou will work closely with the growth and marketing teams to help scale influencer marketing into a consistent acquisition and awareness channel.Key Responsibilities: Creator Sourcing & Outreach: Identify and research relevant creators across:TikTokInstagramYouTubeFocus on categories like:Productivity / life hacksTech / AILifestyle / daily routinesReach out to creators and manage communication2. Campaign Execution: Coordinate influencer campaigns end-to-end:Briefing creatorsManaging timelines and deliverablesEnsuring content goes live as plannedSupport multiple campaigns simultaneously3. Content Coordination: Work with creators to ensure content:Clearly demonstrates product useHighlights real-life use casesAligns with brand toneProvide guidance on:MessagingHooksContent structure4. Performance Tracking: Track campaign performance:Views and engagementClicks / installsConversionsUse tracking links, codes, or dashboardsReport on performance and key learnings5. Creator Relationship Management: Maintain relationships with creatorsSupport repeat collaborations with high-performing creatorsKeep a structured database of creators and performance6. Market & Trend Monitoring: Stay updated on:Social media trendsViral content formatsCompetitor activityBring new ideas for content and creatorsRequirements:• Bachelor’s degree in Marketing, Communications, or related field• 2-3 years of experience in influencer marketing or social media marketing• Strong understanding of social media platforms and influencer trends• Excellent communication, negotiation, and relationship management skills• Analytical mindset with experience in campaign tracking tools and reporting• Ability to manage multiple campaigns and meet deadlinesPreferred Skills:• Experience with influencer marketing platforms/tools• Basic knowledge of content creation and branding• Familiarity with paid media and affiliate marketing strategiesContent trends and viral formatsGood communication and organization skillsAbility to manage multiple campaigns at onceInterest in AI, tech, or consumer apps is a plusAnalytical Skills:Basic understanding of:Campaign performance metricsTracking links and reportingDetail-oriented and execution-focusedProactive and organizedCreative thinker with interest in contentComfortable working with data (Excel/Sheets)