Integrated Marketing Communication Manager

Job Description:Handling the implementation of the synchronized communication plan to effectively communicate the bank’s products and services to target audiences to improve AAIB brand positioning and brand value.Managing the presence of bank-wide products and services campaigns and promotional activities across all relevant communication channels (BTL, ATL & Digital) internally and externally.Collaborating with assigned lines of business and stakeholders to ensure alignment of campaign messaging across all channels.Leading the briefing to creative agencies on IMC campaigns and assigned products/services communication.Managing the daily workflow with agencies, suppliers and ensure the abidance to projects set delivery dates.Monitoring and reporting on marketing campaign performance across channels, producing post campaign reports in comparison to business results/objectives.Conduct market research, competitor analysis and industry trends to identify opportunities for growth and differentiation.Ensure a synchronized/harmonized calendar of activities/campaigns and product launches after aligning with different stakeholders and LOBs.Monitoring budget against expenses and assure budget is not exceeded, while ensuring proper documentation of expenses/expenditure after obtaining all stakeholders approvals.Play active role in new initiatives that enhance customer experience, brand recognition and contribute to overall business objectives in collaboration with relevant stakeholders.Overseeing the overall branch image covering branch guidelines, products and services marketing activities through passive promotional material or active promotional activities Overseeing the publishing of branch marketing material and related maintenance reports along with the updates of marketing material registry within the IMC departmentParticipate with the network expansion committee in conducting site inspection and choosing the best location for new branches & determine the budget for the required marketing items.Managing the branding of new/existing branches and ATMs to ensure a consistent brand image across all touchpoints.Oversee the production of marketing collaterals for branches, including internal signage, posters, and video content for digital screens.Managing the timely deployment of campaign messaging and communication material across branch networkEnsure the abidance to all internal policies and procedures and maintaining necessary documentation.Qualifications & Experience: Bachelor’s degree in marketing, mass communication, business administration or a related discipline.7 – 10 years of experience in the marketing field.Postgraduate certification is a plus. Proven experience and knowledge of the Banking and Financial industries. Skills:Excellent command of English and Arabic languages. Excellent management skills.Good organizing and planning skills.Strong communication and networking skills.Excellent presentation skills.Strong writing skills.Detail oriented.