Job summaryThe Market Development Specialist identifies and cultivates new business opportunities to support the company’s growth objectives. This role focuses on expanding market reach, building customer relationships, and collaborating with sales and product teams to develop go-to-market strategies tailored to target segments.AccountabilityMarket Research & AnalysisConduct market research to identify emerging trends, new customer segments, and growth opportunities.Monitor competitor activity and provide intelligence to support strategic planning.Market Development PlanningDevelop and execute market development plans, targeting specific regions, industries, or customer profiles.Develop promotional materials and messaging in collaboration with marketing.Sales Support & Lead GenerationWork closely with the sales team to generate leads, support key account development, and convert opportunities into salesCross-Functional CoordinationCoordinate with product development and technical teams to align offerings with market needsCustomer Engagement & PromotionParticipate in trade shows, field days, and customer outreach activities to promote products and gather feedback.Performance Monitoring & ReportingTrack the effectiveness of market development activities and report on progress against growth objectives.Customer Feedback IntegrationCollect and relay customer feedback to relevant teams to help refine products and marketing strategies.. 2–4 years of experience in market development, sales support, or business development, ideally within agriculture, feed, or a technical B2B industry.Strong knowledge of market dynamics and customer behavior in the target industry.Proven ability to work cross-functionally and manage projects from concept to execution3–5 years of experience in market development, business development, or a related commercial role. Experience in the agriculture, feed, or agribusiness industry is highly desirable. Strong understanding of market research, customer segmentation, and go-to-market strategy. Familiarity with CRM systems and data analysis tools. Knowledge & Skills:Critical Knowledge Requirements Description Market Research & Analysis Ability to gather, interpret, and apply market data to identify trends, opportunities, and customer needs. Go-to-Market Strategy Ability to develop and execute market entry plans tailored to specific regions or customer segments. Product & Industry Knowledge Familiarity with the company’s products and the broader agricultural or feed industry to align solutions with market demand. Cross-Functional Collaboration Ability to work effectively with sales, marketing, and product teams to drive market initiatives and customer engagement