Marketing Manager

Company Description CodeZone is a technology company founded in 2010 that delivers integrated software solutions to help organizations operate more efficiently and strengthen business performance. With over 15 years of experience, CodeZone serves more than 350 clients across Egypt and the Middle East in healthcare, business, and institutional sectors. Its portfolio includes MYELIN for hospital management, IZone as a comprehensive ERP solution, PeopleZone for HR management, CRM for customer relationship management, and E-Invoice for compliant electronic invoicing. CodeZone designs flexible, scalable, and user-friendly products supported by ongoing technical expertise and customer support to improve processes and decision-making. The company continues to expand its regional footprint through innovation, reliability, and software solutions that create measurable value for modern organizations.Role Description The Marketing Manager is a full-time, on-site role based in Alexandria, Egypt, responsible for planning, executing, and optimizing marketing strategies that support CodeZone’s products and brand. This role involves developing integrated marketing plans, managing campaigns across digital and traditional channels, and coordinating with sales and product teams to drive lead generation and brand awareness. The Marketing Manager will oversee content creation, social media presence, and marketing collateral, ensuring consistent messaging aligned with business objectives. Day-to-day responsibilities include market and competitor analysis, tracking performance metrics, managing budgets, and preparing reports and presentations for leadership. The role also includes collaborating with cross-functional teams, organizing events or webinars, and maintaining strong relationships with external agencies and partners.ResponsibilitiesDevelop and implement comprehensive marketing strategies aligned with company goals.Manage digital marketing channels (Social Media, SEO, SEM, Email Marketing, Content Marketing).Plan and execute lead generation campaigns to support the sales team.Oversee brand positioning and ensure consistency across all platforms.Analyze campaign performance and optimize based on KPIs and ROI.Collaborate with the sales and product teams to align marketing efforts with business objectives.Manage marketing budget and allocate resources effectively.Manage and mentor the marketing team.Conduct market research and competitor analysis.Manage partnerships, events, and external agencies.QualificationsBachelor’s degree in Marketing, Business Administration, or a related field5+ years of experience in marketing (preferably in software/tech companies).Strong expertise in Market Planning, including the ability to design and execute comprehensive marketing strategies and campaignsProficiency in Market Research techniques and tools, with the ability to identify target audiences and analyze competitionExceptional Analytical Skills for interpreting market trends and campaign performance effectivelyExcellent Communication skills, including team collaboration and presentation abilitiesExperience in Sales strategies and supporting sales teams to meet their objectivesLeadership qualities and experience in team managementFamiliarity with ERP systems or relevant software solutions is a plusStrong knowledge of digital marketing tools and platforms.Experience in B2B marketing and lead generation is a plus.Analytical mindset with ability to interpret data and make decisions.Experience with CRM tools and marketing automation is preferred.Alexandria resident is a must.Interesting candidates are welcome to send their updated resumes to:Career@codezone-eg.com