Marketing Manager – E-Commerce & Growth

Marketing Leadership:Develop and execute the overall marketing strategy aligned with company objectives.Lead and mentor the marketing team across digital marketing, content, design, and social media.Set clear KPIs and performance targets for the team.Collaborate with management to support business growth initiatives. E-Commerce Growth:Drive online sales growth through data-driven marketing strategiesImprove customer acquisition, retention, and conversion rates.Optimize customer journeys and digital touchpoints.Analyze website and campaign performance to maximize revenue. Performance Marketing:Manage and optimize paid media campaigns across Meta, Google, TikTok, and other relevant platforms.Monitor key metrics including ROAS, CAC, CPL, Conversion Rate, and Revenue Growth.Manage marketing budgets and maximize return on investment. Branding & Creative Strategy:Lead brand positioning and communication strategies.Develop integrated marketing campaigns that strengthen brand awareness and drive sales.Guide creative concepts, campaign messaging, and content direction.Ensure consistency across all brand touchpoints. Analytics & Reporting:Track campaign performance and provide actionable insights.Prepare regular reports and growth recommendations.Utilize data and market insights to support strategic decisions.  10–12 years of Marketing experience.Minimum 5 years in a managerial leadership role.Bachelor's Degree in Marketing, Business Administration, or related field.Proven experience in E-Commerce businesses.Strong background in Performance Marketing.Strong Branding experience.Experience developing Creative Marketing Strategies.Proven track record of achieving sales and revenue targets.Experience leading and managing marketing teams.