Marketing Manager

Potential HR Services & Consulting · Cairo, Egypt · Posted 2026-08-04

Potential HR is hiring on behalf of its client, Capital Elite Developments, a leading real estate development company, for a Marketing Manager to lead and manage the company's marketing activities across brand, digital, campaigns, content, lead generation, events, and marketing performance.The role is responsible for developing and executing marketing plans that support brand awareness, qualified lead generation, sales performance, and business growth. The Marketing Manager will work closely with sales, creative, digital, agencies, and top management to ensure that all marketing activities are aligned with company objectives.Key ResponsibilitiesDevelop and execute the annual and monthly marketing plan in line with business and sales objectives.Manage marketing campaigns across digital, offline, events, activations, and real estate launches.Lead brand positioning, messaging, content direction, and communication consistency across all channels.Manage digital marketing activities including social media, paid campaigns, content, website, landing pages, and lead generation.Coordinate with sales teams to understand market needs, customer feedback, lead quality, and campaign performance.Manage external agencies, media buyers, designers, content creators, photographers, and production suppliers.Monitor campaign performance, marketing KPIs, lead quality, cost per lead, conversion rates, and ROI.Prepare regular marketing reports and dashboards for top management.Support real estate project launches, exhibitions, open days, events, and branch marketing activities.Conduct market and competitor analysis to identify trends, opportunities, pricing messages, and positioning gaps.Ensure all marketing materials are delivered on time and aligned with brand standards.Manage the marketing budget and ensure effective allocation across campaigns and channels.Lead, guide, and follow up with the marketing team to ensure quality execution and timely delivery.RequirementsBachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.7-10 years of experience in marketing, with at least 3 years in a supervisory or managerial role.Previous experience in real estate development, brokerage, property marketing, or construction-related marketing is highly preferred.Strong experience in digital marketing, campaign management, lead generation, and brand communication.Excellent understanding of paid media, social media, content planning, events, and offline marketing.Ability to analyze marketing performance, campaign results, lead quality, and ROI.Experience managing agencies, suppliers, creative teams, and cross-functional stakeholders.Previous experience in real estate launches or property campaigns.Experience working closely with sales teams.Experience with CRM, lead tracking, Meta Ads, Google Ads, website analytics, or marketing dashboards.Ability to manage multiple campaigns and deadlines under pressure.Strong communication, leadership, planning, follow-up, and problem-solving skills.Very good to excellent English.Strong reporting and presentation skills.Required SkillsMarketing strategy and planningReal estate marketingBrand managementDigital marketingCampaign managementLead generationSocial media managementPaid media understandingContent planningMarket and competitor analysisMarketing reporting and dashboardsBudget managementAgency and supplier managementTeam leadershipStakeholder managementWorking Conditions5 Working Days (Sun-Thu)2 Days off9 Working Hours (9:00AM : 6:00PM)Location: Head office (6th of October)Working Model: On-Site

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Preparing for a Marketing role

  • Show work, not slogans: attach real campaigns, decks, or briefs you owned end-to-end.
  • For brand + trade marketing roles expect a case study or a written brief — plan for a take-home lasting a few hours.
  • Numbers you can defend beat numbers you cannot — cite reach, conversion, or spend efficiency only when you know how they were measured.

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