About the RoleWe are looking for a Marketing Specialist with F&B or consumer brand experience who understands how to create demand, build hype, and drive engagement quickly. This role is focused on:Building SMPL AI’s brandAttracting founders and opportunitiesSupporting growth across portfolio companiesResponsibilitiesBrand & AwarenessBuild and grow SMPL AI’s brand across digital channelsCreate consistent, engaging content that reflects our positioningDevelop storytelling around startups, founders, and venturesContent & Social MediaManage social media (LinkedIn, Instagram, TikTok, etc.)Create simple, engaging content around:AIstartupsfoundersbusiness buildingProduce short-form videos, posts, and campaignsGrowth & Lead GenerationAttract founders, startups, and potential partnersDrive inbound opportunities through marketing campaignsSupport deal flow through creative outreach strategiesCampaigns & ActivationsLaunch marketing campaigns for SMPL AI and its venturesExecute partnerships, collaborations, and eventsRun on-ground activations when relevantPortfolio SupportSupport marketing efforts across SMPL AI portfolio companiesHelp early-stage startups with:brandingpositioninglaunch campaignsQualifications3–5 years of experience in marketing, preferably in F&B or consumer brandsStrong execution mindset (fast-paced, hands-on)Experience managing social media and campaignsStrong understanding of what drives engagement and attentionCreative thinker with ability to generate ideas quicklyComfortable working in a startup / venture environmentRequired SkillsExperience in startups, F&B, tech, or digital productsInterest or basic understanding of AI and business buildingExperience with content creation (video/editing/design)Experience working with influencers or communitiesPreferred SkillsSomeone practical and on-the-groundNot overly corporate or strategy-heavyStrong ownership and accountabilityAble to execute quickly with limited resourcesThinks like a growth operator, not just a marketerSuccess in This Role Looks Like:Strong and consistent SMPL AI brand presenceIncreased inbound founders and opportunitiesHigh engagement across social platformsCreative campaigns that actually convert