Marketing Specialist

1. Content & Digital PresenceCreate and edit B2B-focused content, including blog posts, whitepapers, case studies, and email newsletters.Ensure all content aligns with brand tone and business objectives.2. Social Media & Website ManagementManage corporate social media accounts with a focus on thought leadership and community engagement.Create and manage social media calendars and regular posting schedules.Collaborate with a graphic designer to ensure high-quality execution of all social media materials.Monitor social media channels (comments, messages, mentions) and coordinate with the sales team for responses.Perform basic updates on the website CMS to ensure content is up to date and SEO optimized.3. Demand Generation & CampaignsAssist in managing paid media campaigns (LinkedIn Ads, Google Ads) to generate high-quality marketing-qualified leads (MQLs).4. Events & Sales EnablementManage end-to-end event planning including venue selection, vendor coordination, budgeting, promotion, registration, logistics, and post-event follow-up.Support the sales team by monitoring leads and coordinating promotional giveaways when needed.5. Analytics & ReportingTrack and report key performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI.Conduct competitive analysis and market research on an ad-hoc basis.6. Additional ResponsibilitiesPerform any other marketing-related or administrative tasks assigned to support the marketing department and leadership team. Experience: 2–4 years of professional marketing experience, preferably in a B2B environment.Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.Basic Familiarity with Google Analytics, SEO, and Social media Ads best practices.Basic Creative Brief for briefing designersBeing up to date with AI ToolsSoft Skills:Demonstrates the ability to execute multiple workstreams concurrently while maintaining high standards of quality.Takes responsibility for project outcomes and final delivery dates, ensuring every task is driven to successful completion.Anticipates potential challenges early and initiates creative, effective solutions to keep projects on track.Committed to continuous professional development and the rapid acquisition of new skills to adapt to evolving industry needs.