Performance Marketing

Hojuzat is hiring a high-caliber Performance Media buyer to lead our expansion across the GCC marketLocation: Dokki, Giza (On-site)Responsibilities:1. Full-Funnel Performance EngineeringBudget Ownership: Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA).The Gen Z Pivot: Design and execute high-conversion campaigns specifically targeting the Saudi Elite (Gen Z/Millennial) segment.Commercial Alignment: Synchronize all paid media with the Commercial Calendar, ensuring aggressive scaling for exclusive inventory and luxury resort peaks.2. Technical Infrastructure & AttributionAdjust Mastery: Act as the internal owner of the Adjust MMP. Configure event mapping, probabilistic matching, and SKAN 4.0 to solve the iOS tracking gap for our high-net-worth audience.Omnichannel Tracking: Work with the MarTech team (Server-Side GTM) to ensure 0% data leakage between Web searches and App bookings.Deep Linking: Implement and monitor Universal Links/Deep Linking strategies to ensure a seamless "Web-to-App" user journey.3. Data & Legacy IntegrationOffline-to-Digital Bridge: Ingest 10 years of offline customer data into digital platforms for advanced Retargeting and Lookalike (LAL) modeling.Data-Driven Decisions: Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity.4. Creative & AI LeadershipContent Direction: Brief the design team on "Elite" performance creative that resonates with the new generation without sacrificing brand prestige.AI Workflow: Integrate LLMs/AI tools into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration.RequirementsExperience: 6+ years in Performance Marketing Travel & Toursim , with at least 3 years specifically in App or high-ticket E-commerce.MMP Expertise: Expert-level hands-on experience with Adjust (mandatory).Market Knowledge: Deep understanding of the KSA digital landscape and elite consumer behavior.MarTech Stack: Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus).Mindset: A "Core Mind" for performance—you trust data over intuition and can defend a scaling decision to the Board.If you are interested, kindly send your updated CV with portfolio mentioning ( Performance Media buyer ) in the subject to:passant.moamen@hojuzat.com