About the CompanyWe believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person. Axis empowers small businesses with simplified digital payments to compete & grow. Our digital banking platform enables small businesses to seamlessly manage payments to employees and suppliers. Small businesses can now send salaries, reimbursements and instantly pay their suppliers on any mobile wallet in Egypt.About the RoleWe are looking for an experienced performance marketing manager who can help us take out our product across all the digital marketing channels including Google Adwords, Google Display Network, Facebook/Instagram, Youtube, TikTok, LinkedIn etc. and any other relevant digital platforms.ResponsibilitiesDeveloping and executing social media strategy to acquire new customersManaging online campaigns from start to finish including customer acquisition campaigns, new feature launches, new segment launches etc.Understanding potential consumer segments that we should target, including testing new audience segments to target & A/B testing different messagingTesting new audiences to target and retargeting prospects as well as creating look-alike audiences to generate more potential leadsCreating clear measurement systems to measure conversion rates including Ad CTRs to our website and conversion from the website visits to leadsContinuously optimizing funnel to improve number of Marketing Qualified Leads (MQLs)Working closely with sales on delivering MQLs to them for them to close the sales cycle; Once eKYC law is implemented you’ll be able to generate leads & sign-ups entirely digitallyQualificationsA minimum of 5+ years' experience in the field.Required SkillsWillingness to understand motivations, behaviors, media consumption of potential target segments in order to come up with strategies to acquire & retain themDemonstrated track record of running digital acquisition campaigns across the leading performance platforms including Google Adwords, Google Display Network, Facebook Ad Manager, LinkedIn, Twitter, TikTok etc.Hyper creative in your approach to campaigns and copySolid background in managing social media channels and associated toolsStrong analytical and reporting skillsAbility to manage a budget and deliver a positive ROI on advertising campaignsGood knowledge of the competitive space and willing to learn moreComfortable working in a scrappy and ambiguous startup environment where things can change quicklyPerks of working @ AxisFlexible hybrid working modelMedical insurance for you and your familyLife insurance coverageSubsidized gym membershipcompetitive leave policy