About the RoleWe are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.We’re looking for a Performance Marketing Manager who lives at the intersection of paid media and AI-powered execution. You won’t just manage ad campaigns , you’ll build an AI-augmented acquisition and activation engine that scales across 6 ad platforms, 3 programs, and multiple MENA markets simultaneously.This role also owns activation and retention (email/WhatsApp nurture) , you’re responsible for turning signups into active learners who complete learning paths, not just driving top-of-funnel volume.Key ResponsibilitiesPaid Acquisition (6 Platforms × 3 Markets)• Own end-to-end paid media strategy and execution across Meta, Google, YouTube, TikTok, Snapchat, and X (Twitter) for Egypt, KSA, and UAE• Manage and optimize ad spend across programs (AWS, Google AI for Teachers, Salesforce KSA)• Build per-country, per-program campaign structures with localized targeting for Arabic and English audiences• Run continuous A/B tests on creative, copy, audiences, and placements , using AI to generate 50+ ad variants per campaign• Set up and manage conversion tracking, attribution, and pixel infrastructure across all platforms• Optimize for downstream metrics (activation, LP completion) not just signups , work with CRM data to feed signals back to ad platformsActivation & Retention Ownership• Own the signup-to-active-user conversion funnel: email nurture sequences, WhatsApp broadcast campaigns, and onboarding flows• Design and execute automated lifecycle journeys for each program (AWS cloud skills, Google teacher training, Salesforce adaptation)• Segment users by behavior, engagement level, and program stage to deliver hyper-personalized nudges• Monitor activation rates, identify drop-off points, and run experiments to improve signup → LP start → LP completion rates• Collaborate with the Copywriter on email/WhatsApp copy and with the Coordinator on CRM data hygieneCRO & Landing Page Optimization• Own landing page performance , work with the Copywriter and Designers to test headlines, layouts, CTAs, and social proof• Run multivariate tests on registration flows to maximize signup conversion rates• Ensure consistent tracking and analytics across all landing pages and signup funnelsBudget Management & Reporting• Allocate and rebalance budget across platforms, programs, and markets based on performance data• Build and maintain real-time dashboards tracking CAU (cost per acquired user), activation rates, and cost per LP completion• Deliver weekly performance reports with clear recommendations and next actions• Document all experiments: hypothesis, setup, results, and learnings in the team’s AI-powered knowledge baseAI-Specific ResponsibilitiesThis is an AI-Adapted role. You will be expected to:• Use AI tools (Claude, ChatGPT, Jasper, or similar) to generate ad copy variants at scale , 50+ per campaign in both English and Arabic• Build and maintain AI-powered automation workflows for campaign optimization, bid management, and audience testing• Design AI-assisted experiment pipelines: hypothesis generation, creative production, result analysis, and documentation , all partially automated• Leverage AI for audience research, competitor analysis, and trend identification across MENA markets• Use AI to auto-generate email/WhatsApp nurture sequences and personalize messaging based on user behavior data• Continuously evaluate and adopt new AI marketing tools to increase team efficiency and outputRequirementsMust-Have• 3–5 years of hands-on experience managing paid digital campaigns across Meta Ads, Google Ads, and at least 2 of: TikTok, Snapchat, YouTube, X• Proven track record of managing $20K+/month ad budgets with clear ROI accountability• Strong experience with conversion tracking, pixel setup, and attribution modeling• Experience running campaigns targeting MENA audiences (Egypt, KSA, UAE) in both Arabic and English• Hands-on experience with email marketing / marketing automation tools (HubSpot, Mailchimp, Brevo, or similar)• Data-driven mindset: comfortable with spreadsheets, dashboards, and making decisions based on statistical significance• Experience with A/B testing at scale , not just single tests, but systematic experimentation programs• Fluent in English; Arabic proficiency is a strong advantageNice-to-Have• Experience in EdTech, upskilling platforms, or B2C user acquisition at scale (50K+ users)• Experience with WhatsApp Business API for marketing campaigns• Familiarity with product-led growth and lifecycle marketing principles• Experience marketing to developers, engineers, or technical professionals• Background in growth marketing at a startup or high-growth environmentAI Tools & Skills Required• Demonstrated experience using AI tools for content generation, ad copywriting, or campaign optimization• Ability to write effective prompts for AI tools to produce high-quality, on-brand marketing outputs• Experience with or willingness to learn AI automation tools (Zapier AI, Make, n8n, or custom workflows)• Understanding of how to use AI for audience segmentation, personalization, and predictive analytics• Comfort with rapid experimentation , using AI to compress the test → learn → iterate cycle from weeks to daysWhat We Offer• Work at the forefront of AI-powered marketing , build systems, not just run campaigns• Direct ownership of acquisition and activation across major tech brand programs (AWS, Google, Salesforce)• Small, senior team where your impact is immediately visible• Remote-first culture with flexibility• Opportunity to define how AI is integrated into every marketing workflow• Competitive salary