We are looking for a data-driven and results-oriented Performance Marketing Manager to lead our digital efforts across paid media channels. The ideal candidate is passionate about growth, customer acquisition, and optimization, with a strong analytical mindset and hands-on experience managing performance campaigns at scale.Key Responsibilities● Develop and execute performance marketing strategies across paid digital channels.● Manage campaign planning, execution, optimization, and reporting for app campaigns.● Monitor and optimize key performance metrics, including CAC, CPA, CPI, ROAS, LTV, conversion rate, CTR, and retention.● Own the marketing budget and ensure efficient allocation to maximize business outcomes.● Collaborate with the Creative, Brand, CRM, Product, Data, and Commercial teams to develop high-performing campaigns and customer journeys.● Analyze campaign performance and customer behavior to identify growth opportunities and optimization recommendations.● Develop dashboards and present actionable insights and recommendations to leadership.● Stay up to date with industry trends, platform updates, attribution changes, and emerging digital marketing opportunities.Requirements● 4–7 years of experience in performance marketing, growth marketing, or digital acquisition. ● Proven experience managing significant paid media budgets with measurable business impact.● Familiarity with CRM, lifecycle marketing, and marketing automation is an advantage.● Excellent communication and stakeholder management skills.
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