Performance Marketing Manager with German (Remote)

Who we are:Patient21 is a fast-growing health-tech company building software solutions for dental practices across Germany. We combine a SaaS product suite used by hundreds of practices with an expanding network of our own dental clinics — which means our marketing spans B2B software acquisition and B2C patient growth at the same time.We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels. You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine.This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves. You will have visibility into the full-funnel performance.Our offer:Ownership of a meaningful paid media budget with direct business impactAccess to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guessworkA collaborative, low-bureaucracy environment where good ideas move fastRoom to grow as the team and company scaleOption to work from homeYour mission:Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platformsOwn budget management, pacing, and performance reporting across channelsDevelop testing frameworks for creative, copy, audiences, and landing pagesSetup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs)Translate performance data into clear insights and recommendations for stakeholdersStay ahead of platform changes, industry trends, and new channel opportunitiesCollaborate with internal teams on creative briefs, landing pages, and campaign strategyYour talent:2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environmentStrong command of Google Ads (Search, Performance Max, Display) and Meta AdsSolid understanding of tracking, attribution, and marketing analyticsData-driven mindset with the ability to communicate results clearly to non-technical stakeholdersNative or near-native German — you write copy, you know the marketComfortable working independently and managing priorities in a fast-moving environmentA bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflowBonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sitesAbout UsWe are growing and excited to meet you to join us on our mission. Let's revolutionize health care together!