Hindawi Foundation · Cairo, Egypt · Posted 2026-04-19
About UsHindawi Foundation is a not-for-profit organization dedicated to promoting education, culture, and a love of reading across diverse communities and languages through innovative digital initiatives.Our latest platform, Booktime (launched in 2024), provides free access to a global library of children’s books for readers aged 12 and under, available worldwide in multiple languages. By joining Hindawi Foundation, you will help use technology to make reading and learning accessible to children everywhere.The Role We are seeking a Performance Marketing Specialist for a full-time, on-site role. You will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive traffic, conversions, and revenue growth.The role includes managing paid media campaigns, analyzing performance data, optimizing ROI, and applying best practices in digital marketing. You will collaborate with cross-functional teams to deliver high-performing campaigns and ensure continuous improvement across the customer acquisition funnel.Key ResponsibilitiesManage ad network accounts, making daily adjustmentsReport on conversion metrics across our multichannel campaigns Assist in planning media buying campaignsSpecify important tracking events and work with our technical team to validate their accuracy Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns Assist in identify opportunities for improvement of systems, processes, practices, cost reduction, and productivityWork with data analysts to optimise campaign efficiency whilst we continue to scaleAssist in investigating and implementing automation techniques, particularly in Google AdsQualifications0 to 3 years of digital marketing experienceAnalytical skillsExperience running multichannel campaigns is plusExcellent English levelWhy Join Us Work on a global, mission-driven education platformManage and optimize digital marketing campaigns across multiple channelsCollaborate with cross-functional teams (marketing, content, tech)Gain hands-on experience in performance marketing and data analysisOpportunities for learning, growth, and career developmentPowered by JazzHRd3Y76s8069