Job Title: Performance Marketing SpecialistDepartment: MarketingEmployment Type: Full-timeWork Mode: HybridLocation: Cairo, EgyptJob OverviewWe are seeking a results-driven Performance Marketing Specialist to join our Marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive customer acquisition, engagement, and revenue growth. This role requires a strong analytical mindset and a passion for leveraging data to maximize campaign performance.Key ResponsibilitiesDevelop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital channels.Monitor campaign performance and analyze key metrics to improve ROI and achieve business objectives.Conduct keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness.Manage advertising budgets and ensure efficient allocation of marketing spend.Collaborate with content, design, and product teams to create compelling campaign assets.Track and report on campaign performance using analytics tools and provide actionable insights.Perform A/B testing to improve conversion rates and overall campaign results.Stay updated on digital marketing trends, platform updates, and industry best practices.Support lead generation and customer acquisition initiatives across various marketing channels.QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.Previous experience in performance marketing, digital marketing, or paid media management.Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and other marketing tools.Strong analytical and problem-solving skills with the ability to interpret campaign data.Experience with SEO, conversion optimization, and marketing automation tools is a plus.Excellent communication and collaboration skills.Proficiency in Microsoft Office applications.RequirementsStrong attention to detail and ability to manage multiple campaigns simultaneously.Ability to work effectively in a hybrid environment.Experience in e-commerce, SaaS, technology, or digital agencies is considered an advantage.Passion for data-driven marketing and continuous learning.BenefitsCompetitive compensation package.Hybrid work flexibility.Professional development and training opportunities.Collaborative and dynamic work environment.Career growth opportunities within the marketing team.