About the job Product Marketing Manager (Hybrid)Role OverviewWe are looking for a Product Marketing Manager who will bridge the gap between product development, marketing, and sales to bring our technology products to market successfully.This role is responsible for translating product capabilities into clear customer value, defining product positioning and messaging, developing Go-To-Market strategies, and supporting product commercialization and revenue growth.The Product Marketing Manager will work closely with R&D, Product Teams, Marketing, and Sales to ensure our products are positioned effectively in the market and achieve strong adoption among target customers.This role focuses on AI-powered SaaS platforms and B2B technology solutions, helping businesses improve efficiency and automation through innovative digital products.Key Responsibilities1. Product Positioning & MessagingDevelop clear product positioning and value propositionsTranslate complex product capabilities into customer-focused messagingDefine Ideal Customer Profiles (ICP) and buyer personasConduct competitive analysis and identify market differentiation opportunitiesEnsure consistent messaging across marketing and sales channels2. Go-To-Market StrategyDevelop and execute Go-To-Market (GTM) strategies for product launches and feature releasesDefine product target segments, positioning, and messagingSupport pricing strategy and product packaging decisionsWork closely with marketing teams to align campaigns and demand generation efforts3. Product Launch & CommercializationPlan and coordinate product launchesCreate and manage product launch plans and timelinesDevelop product marketing assets including:Product pagesSales decksProduct documentationProduct demosCase studiesExplainer materials4. Sales EnablementEquip sales teams with sales enablement materialsDevelop:Product presentationsBattle cardsCompetitive comparison guidesTrain internal teams on product messaging and value propositionsSupport sales teams in addressing customer objections5. Market Research & Customer InsightsConduct market research and competitor analysisGather insights from customers, prospects, and sales teamsIdentify market opportunities and product improvementsProvide feedback to product teams based on market demand and user insights6. Product Adoption & GrowthTrack product performance metrics including:Product adoptionCustomer engagementConversion ratesCustomer feedbackWork with marketing teams to improve product awareness and adoptionIdentify opportunities to improve product onboarding and messaging7. Cross-Functional CollaborationWork closely with:Product ManagersEngineering teamsMarketing teamsSales teamsEnsure alignment between product development and market needsKey Skills & Qualifications4–7 years of experience in Product Marketing, B2B Marketing, or SaaS MarketingExperience working with technology products or SaaS platformsStrong understanding of product commercialization and market positioningRequired SkillsStrong knowledge of:Product PositioningValue Proposition DevelopmentGo-To-Market StrategyCustomer SegmentationCompetitive AnalysisB2B MarketingProduct Launch StrategyAbility to:Translate technical product features into business valueWork cross-functionally with product, marketing, and sales teamsCommunicate complex ideas in a clear and compelling way