WHO IS LAFARGE?As a member of Holcim Group, a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improved living standards all over Egypt. With sustainability at the core of our strategy, we are becoming a net-zero company, thriving with our people and communities. Lafarge Egypt launched one of the largest cement plants in the MENA region which is located in Ain Al-Sokhna, with a plant capacity of 9.5 MT and 5 state-of-the-art production lines. Through its established business operations in Cement, Ready-Mix concrete, Lafarge Egypt has demonstrated its commitment to the provision of sustainable building materials. Lafarge Egypt continuously seeks to meet the needs of a wide range of customers including but not limited to individual homebuilders, large construction companies, architects, or local artisans, powered by 1500 passionate employees.OverviewEarly engage with project design teams & technical stakeholders to endorse & specify Lafarge’s wide range of VAPS portfolio and grow its market share. Develop & manage new product introductions with respect to market needs and customer pain-points.Key Responsibilities1-Health & Safety:Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained2-Functional:Lead the prescriptive selling of the Value-Added Products portfolio among key project specifiers including (developers, consultants, architects, and governmental authorities) to expand market reach and strengthen product positioning.Build and maintain strong relationships with design communities and technical stakeholders to increase product adoption across targeted projects and sectors.Drive lead generation activities in close coordination with the Value-Added Products team to identify new business opportunities supporting sales growth.Develop and maintain professional technical and commercial illustrations, including Product presentations & Technical data sheetsConduct value engineering exercises by preparing detailed product comparisons and quantifying value propositions to support customer decision-making and project specifications.Collect and analyze market intelligence related to competitors, market positioning & customer needs, while closely monitoring competitor activities and recommending proactive countermeasures and strategic responses to maintain competitiveness.Support new product development initiatives through testing, validation, and coordination with the Quality Department and the Value Added Products team.Plan and execute new product launch activities, driving targeted engagement with design communities, technical stakeholders, and key customers through strategic market activities.Provide direct and indirect technical support to the Value-Added Products sales team across all geographies and project types.Qualifications & ExperienceEducation:Bachelor’s Degree of Civil/Construction Engineering.Technical Skills:High Technical & Presentation Skills.High ability to influence technical bodies.Experience:3+ years of experience in Construction market; preferably in Specifications and/or technical market.Wide knowledge of building materials & construction systems.WHO ARE LAFARGE PEOPLE?Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.YOUR LAFARGE EXPERIENCEAt Lafarge, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
Lafarge Egypt is the Egyptian subsidiary of Holcim, the global cement, aggregates, and concrete manufacturer. The company operates a major cement plant and serves construction markets across Egypt with a portfolio of cement and building solutions.
What you should know
Significant MENA Production: Operates one of the largest cement plants in the MENA region with a production capacity of 10.2 million tonnes annually
Workforce Powerhouse: Employs more than 1,600 people across its business operations in cement, ready-mix concrete, and waste management
Iconic 48-Hour Pour: Provided the concrete for the 385-meter Iconic Tower, including a record-breaking 48-hour continuous concrete pour
How they work
Building For People & Planet — Holcim Group's purpose — building a world that works for people and the planet through low-carbon and circular solutions.