Regional Head of Marketing & Communications (MarCom)

Job Title: Regional Head of Marketing & Communications (MarCom)WHO WE ARE:Konecta is a leading global service provider in customer management, business process, and digital outsourcing, with 120,000 employees working in 30 languages across 4 continents and 26 countries. We offer end-to-end customer management solutions—including acquisition, retention, customer service, technical support, and collections—powered by world-class expertise in customer experience, process management, and digital technologies. Headquartered in Madrid, Konecta generates €2 billion in global revenues and serves 500+ clients across telecoms, energy, banking, mobility, retail, and e-commerce.Role SummaryThe Regional Head of Marketing & Communications is responsible for leading and executing the regional marketing and communications strategy. The role focuses on strengthening relationships with employees and clients, driving business growth, increasing revenue, and enhancing brand reputation through effective marketing programs and communication initiatives.Key Responsibilities:Strategy & ManagementDevelop and implement the regional marketing and communications strategy in alignment with business objectives and in collaboration with local leadership teams.Produce quarterly reports on marketing and communications performance.Manage regional MarCom resources, including team structure, budget, and KPIs.MarketingIdentify business priorities and growth opportunities within the region and design marketing strategies to support them.Align marketing activities with commercial goals, ensuring measurable ROI (e.g., lead generation, pipeline growth, ABM, DBM).Oversee the execution of regional campaigns, including digital marketing, local events, press activities, and direct marketing.Ensure proper localization and translation of campaign materials.CommunicationsAct as the communications advisor to the regional CEO, ensuring accurate, timely, and consistent messaging.Lead internal communications to keep employees informed, engaged, and aligned with business goals.Manage crisis communications in collaboration with HR and internal communications teams.Oversee media relations, including press releases, Q&A preparation, and reputation management.Key Performance Indicators (KPIs)Marketing-generated pipelineMarketing-supported pipelineRegional win rateClient relationship strengthStakeholder feedback and survey resultsEvent/activity frequency and effectivenessMarketing analytics (engagement rates, views, attendance, content quality)Campaign engagement levelsReporting LineReports to: Chief Marketing & Communications OfficerQualifications & RequirementsMinimum 10+ years of experience in Marketing and Communications, preferably within a regional or multinational environment.Proven experience in developing and executing marketing strategies that drive business growth and revenue.Strong background in digital marketing, campaign management, and brand positioning.Experience in stakeholder management and working closely with senior leadership.Excellent communication skills in English (written and spoken).Core CompetenciesClient-focused mindsetStrong delivery and execution skillsLeadership and people managementStrategic thinking with a growth mindsetExcellent communication and collaboration skillsCreativity and innovationFlexibility and adaptabilityStrong personal development orientation