Senior Brand Executive

Purpose:Drive brand consistency and presence across every touchpoint, working closely with internal and external teams across the business to support brand strategy, plan and run campaigns, and create content that makes complex financial ideas clear and engaging.Responsibilities:1. Brand Strategy & PositioningSupport the development and execution of brand strategies that align with the group's business objectives.Help identify opportunities to strengthen our brand presence and market position.Contribute to the creation of new brands as we launch new businesses and products.2. Campaign Planning & ExecutionWork with business teams to help develop and run integrated marketing campaigns that build awareness and engagement.Ensure marketing materials and communications are consistent with our brand's tone, style, and messaging.3. Brand Identity & GuidelinesHelp maintain and apply brand guidelines to keep our brand consistent across all channels.Support the development of brand assets, including logos, touchpoints, and supporting materials.4. Content CreationCreate engaging content across formats — written, visual, and video — and help tell stories that connect.Develop educational content that supports financial literacy and promotes sound business practices.Turn insights, market dynamics, and business priorities into clear, timely content that serves our brands and audiences.Keep digital platforms — website, chatbots, and others — fresh and up to date.5. ResearchGather insights on our target audience, market trends, products, and competitors.Support marketing gap analyses and competitive benchmarking to help guide planning and decisions.6. CollaborationWork with teams across business lines, particularly research, to turn their expertise into audience-ready content.Build an understanding of the business's roadmaps and help spot opportunities.Stay current with industry trends, best practices, and emerging tools, including AI platforms.7. Ensure compliance with all applicable AML/CTF rules and regulations as required in the conduct of the role.8. Ensure timely completion of all relevant AML/CTF training the Group provides.9. Ensure response to AML, CTF & sanctions inquiries promptly.Job Requirements:Bachelor’s degree in Business Administration, Mass Communication, Marketing or a related field.3+ years’ experience in marketing, branding, advertising, or content creation.Skilled writer who can craft well-structured stories with a clear narrative and solid fact-checking, proofreads well and ensures publishing with the highest quality.In-depth knowledge of: a) Different forms of content b) Different writing formats and styles c) Use of proper grammar and structured messaging compositionStrong analytical skills; able to convert USPs, insights, and trends into engaging and digestible content.Strong project management and organization skills. Goal-oriented self-starter with the ability to prioritize and deliver in a fast-paced environment; ability to operate strategically and tactically in a fast-paced and often ambiguous environment.Proficient in Microsoft Office products.Hands-on experience using AI tools (such as ChatGPT, Claude, or similar) to support ideation, drafting, research, and content production, including writing effective prompts and refining outputs to ensure they're accurate, authentic, and on-brand. Familiarity with AI-powered design tools (such as Adobe Firefly or Canva AI) is a plus.Excellent command of both written and spoken English and Arabic.Excellent communication skills (written, verbal, and listening). Interact with and communicate effectively with different stakeholders. Uses communication as a means of influence to achieve one’s goals. Gets the best out of a job by giving precise and direct feedback. Keeps one’s manager informed about progress and problems to avoid surprises. Adjusts style, tone, and content as is appropriate to the audience and situation.Able to build partnerships and work well in teams. Identifies potential for collaboration and cooperation and cultivates relationships across the firm and externally. Involves individuals from diverse backgrounds and proactively shares information and experience. Uses different approaches to achieve positive outcomes. It allows others to express their opinions and deal with conflict calmly and constructively.Must be agile, ‘doer,’ self-motivated, energetic, "can-do" attitude in a fast-paced environment.Comprehends issues, identify problem factors, and checks assumptions against facts. Generates creative solutions and keeps sight of decisions' macro and long-term consequences. Gather relevant information and analyses to highlight trends, issues, and potential solutions before deciding. Has the courage to make necessary decisions.Commitment to Excellence. Maintains the necessary quality standard in all deliverables while ensuring the optimal utilization of time and resources. Takes pride in delivering flawless work. Continuously looks for and makes improvements in their work.Visionary and able to plan for the brand’s expansion“Thank you for your interest in applying to EFG Holding. Due to the high volume of applications/interest, please note that we are only able to respond directly to applicants that are shortlisted for interviews.”