Senior Brand Manager

About Cairo 3A GroupAs a pioneer in trading and manufacturing integrated agri-commodities in Egypt and the region since 1981, Cairo 3A Group is a business that makes a real impact on food security and economic development. From our state-of-the-art fully integrated poultry operations to our premium consumer brands, we deliver high-quality, nutritious food products that bring great taste and value to millions of Egyptian homes every day. At the heart of our operations is our commitment to agility, integrity, value creation, and empowering our human capital to drive unmatched market leadership.At Cairo 3A, your career will be a unique journey of growth within a high-performance, collaborative environment where innovation meets trust. We equip you with the tools to shape your future while contributing to our shared goal of reaching national self-sufficiency and elevating the food industry in Egypt.Job PurposeThis role exists to lead the growth and long-term success of our flagship consumer brand, "Shahd Chicken", in Egypt. By turning deep consumer insights into impactful strategies, innovations, and marketing experiences, the Senior Brand Manager will play a central role in shaping the future of Egypt’s premier fresh, frozen, and value-added poultry product portfolio. You will lead a collaborative marketing team to strengthen brand equity, drive market share, and deliver sustainable business results for our largest consumer segment.What Will Your Main Responsibilities Be:Brand Strategy Leadership: Lead the development and execution of the "Shahd" brand strategy for Egypt, ensuring alignment with market dynamics, consumer needs, and our business growth ambition.Performance Ownership: Own end-to-end brand performance for the poultry and processed food portfolio, including revenue growth, profitability, pricing strategy, product mix, and marketing investment.Portfolio & Innovation Pipeline: Drive the innovation pipeline and product expansion for Shahd (including fresh, frozen, and ready-to-cook breaded lines) to unlock new growth opportunities and address consumer preferences.Integrated Campaigns: Lead the creation and execution of creative marketing campaigns that are insight-led, locally relevant, scalable, and digitally impactful across all consumer touchpoints.Insight Translation: Translate consumer and shopper insights into clear action plans through close partnership with trade marketing and market research teams.Market Intelligence: Monitor market performance, market share trends, and competitive activity within the FMCG and poultry sectors to inform critical strategic decisions.Cross-Functional Synergy: Partner closely with Product Development, Supply Chain, and Plant operations to ensure superior product quality that meets international standards.In-Market Execution: Work hand-in-hand with Sales and Commercial teams to ensure strong in-market execution, optimized distribution, and highly successful product launches.Financial Management: Collaborate with Finance and Commercial leadership to ensure disciplined budget management, resource optimization, and maximized ROI.WHAT YOU WILL NEED TO SUCCEED:Experience: 8 to 10 years of proven experience in brand or marketing management with a clear track record of commercial strategy ownership and successful execution.Industry Background: Deep, mandatory experience within the Fast-Moving Consumer Goods (FMCG) industry, preferably with exposure to food, beverage, or perishable product categories.Launch & Innovation Execution: Strong exposure to innovation development, product portfolio management, and localized product launches.Commercial Acumen: Strong commercial understanding including budget allocation, P&L monitoring, and brand performance management.Insight-Driven: Ability to translate complex data and market insights into actionable, high-impact marketing strategies.Collaboration: Experience working cross-functionally and leading teams in complex, vertically integrated organizations.Cairo 3A Group embraces diversity and is committed to equity, inclusion, and creating a supportive workplace where every individual can bring their 'Whole Self' to work. We believe a diverse and empowered workforce allows us to match our growth ambitions and drive excellence across our entire value chain.