- Interact with customers over the phone to understand their banking needs.- Provide excellent customer service to achieve customer loyalty.- Resolve problems over the telephone on the spot.- Convert sales opportunities to meet financial targets.- Clarify and explain procedures and products over the telephone.- Capture and report customer feedback towards continual product development.- Operates in a Call Centre environment where the interface with customers is over the telephone.- Operates within standard rules and guidelines set by the Bank and additional ones set by and unique to the Direct Banking Center.- Mostly related to explaining procedures or providing information regarding retail banking products.Also involves root cause analysis and reversals of charges and fees when necessary.