We are looking for a Senior Digital Marketing Specialist to join our team and lead performance-driven digital campaigns.The ideal candidate should have strong experience in digital marketing within software or technology companies and be comfortable using AI tools to enhance marketing performance and campaign optimization.Setup, manage, and optimize paid campaigns on Facebook, Google Ads, and other paid advertising platforms to achieve strong ROI.Monitor, analyze, and optimize campaigns performance to maximize results.Manage and optimize display and performance campaigns across multiple devices.Develop and implement effective PPC strategies to increase online visibility and lead generation.Stay up to date with the latest digital marketing trends and best practices.Review analytics and campaign data to identify areas of improvement and growth opportunities.Utilize conversion rate optimization techniques such as A/B testing and performance analysis.Ensure proper tracking and reporting using Google Analytics and other reporting tools.Utilize AI tools and technologies to improve campaign performance, content creation, targeting, and marketing automation. Bachelor’s degree in Marketing, Business Administration, or a related field.3+ years of experience in digital marketing or a similar role.Strong expertise in Facebook Ads, Google Ads, and Google Analytics.Proven ability to create and execute effective digital advertising strategies.Experience using AI tools in digital marketing (such as AI-driven analytics, content generation, campaign optimization, etc.).Good understanding of SEO and SEM principles.Strong analytical and problem-solving skills.Creative mindset with the ability to work in a dynamic environment.Fluent in English.