Mumzworld is the leading digital commerce platform for mothers and families in the GCC region.Trusted by millions, we are the region’s go-to destination for baby, mother, and child essentials — and we’re just getting started. Our next chapter is bold: building the region’s most ambitious Super App for families — integrating e-commerce, pharmacy, healthcare, education, and more.With 300+ team members across the UAE, Saudi Arabia, Egypt, and remote locations in Europe, Asia, and Africa, we’re growing fast. We’re looking for professionals who combine business rigor with a builder’s mindset — entrepreneurial thinkers, data-driven decision-makers, and strong collaborators who prioritize people, culture, and long-term impact.Join us as we shape the future of family living in the region.We are now looking for a Senior English Copywriter who combines agency-level creativity with e-commerce performance thinking.Role OverviewThis is not a junior execution role.We are looking for a senior thinker who can: Translate brand strategy into powerful messaging systems Write emotionally intelligent copy that still converts Move fast in a performance-driven environment Maintain brand consistency across multiple touchpointsYou will work closely with Brand, CRM, Product, Paid Media, and Commercial teams to shape the English voice of Mumzworld.Key ResponsibilitiesBrand & StrategyOwn and evolve the English tone of voiceDevelop messaging frameworks aligned with brand pillarsEnsure brand consistency across all channelsCampaign & CreativeLead campaign copy development from concept to executionWrite high-impact headlines and narrativesContribute strategically during campaign ideationPerformance & Quick CommerceWrite high-converting copy for paid ads, landing pages, and app bannersCraft push notifications for time-sensitive quick commerce environmentsUnderstand urgency without sounding pushyOptimize messaging to improve CTR and reduce bounce ratesUX & Product CopyDevelop clear, helpful microcopySimplify complex information into reassuring messagingSupport life-stage based communication journeysLeadershipProvide feedback to junior copywritersRaise the overall writing standard of the teamConfidently present and defend copy decisionsMandatory Requirements5+ years of professional copywriting experienceStrong agency background with campaigns in portfolioProven experience in e-commerce environmentsExceptional English proficiency level, native or near-native fluencyStrong portfolio showcasing both brand and performance workExperience working remotely in structured environmentsWe Are Looking For Someone WhoThinks strategically, not just tacticallyUnderstands conversion psychologyCan shift between emotional storytelling and high-urgency messagingKnows how to write fast without compromising qualityUnderstands that we are helping a mum choose, not simply pushing a sale