Senior Marketing Specialist

Develop and execute comprehensive marketing strategies to promote IoT and AI-powered fleet management and vehicle security solutions.Manage all social media channels in coordination with our social media agency.Review, approve, and optimize content calendars and messaging.Maintain and update the company website and publish blog contentCollaborate with cross-functional teams including sales, product, and engineering to align marketing initiatives with business objectives.Ensure consistent brand messaging and online presence across all platformsMonitor and analyze campaign performance metrics, preparing detailed reports and recommendations for continuous improvement.Revamp company presentations and marketing materialsStay updated with the latest marketing technologies and best practices to drive innovation within the marketing team.SkillsBachelor’s degree in Marketing, Business Administration, Communications, or a related field.3 to 5 years of proven experience in marketing, preferably B2B sectors.Strong content and copywriting skillsExperience managing agencies or external vendorsSolid understanding of digital marketing channelsAbility to work independently and take ownershipExperience in technology, IoT, SaaS, or security solutions is a plus