About the job Senior Media Buyer Role OverviewThe Senior Media Buyer plays a critical role in driving Bayantech's global growth by managing and optimizing B2B paid advertising campaigns across international markets. This position is centered on generating high-quality inbound leads, specifically Sales Qualified Leads (SQLs), for key services including Translation & Localization, Multilingual SEO, and Content & Media Localization. The ideal candidate is highly analytical and performance-driven, with proven experience in managing global B2B campaigns and a strong focus on pipeline contribution and revenue impact rather than lead volume alone.Key ResponsibilitiesPlan, execute, and optimize global paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads.Build and manage full-funnel strategies targeting enterprises, SMEs, and key decision-makers such as marketing managers, localization managers, and product teams.Generate Sales Qualified Leads (SQLs) aligned with Bayantech's ideal customer profiles.Optimize campaigns based on CPL, CPA, conversion rates, pipeline value, and revenue contribution.Conduct continuous A/B testing across ad creatives, messaging, landing pages, and audience segments.Develop and scale retargeting strategies across platforms.Manage and allocate budgets efficiently across global markets including the US, Europe, and GCC.Implement accurate tracking using Google Tag Manager, GA4, and CRM integrations such as HubSpot.Collaborate closely with content and SEO teams to enhance landing pages and messaging.Align with the sales team to ensure lead quality, SQL validation, and continuous feedback loops.Analyze campaign performance to identify scalability opportunities, market potential, and channel effectiveness.Prepare detailed performance reports covering CPL, CPA, conversion rates, SQL rates, pipeline contribution, and ROI.Requirements4–6+ years of hands-on experience in performance marketing or media buying.Proven experience in B2B lead generation, preferably within SaaS, technology, or localization and language services.Strong expertise in Google Ads, LinkedIn Ads, and Meta Ads.Experience managing global campaigns targeting multiple regions.Solid understanding of B2B funnels and lead qualification stages (MQL SQL Opportunity).Hands-on experience with GA4, Google Tag Manager, and CRM tools such as HubSpot or Bitrix24.Ability to optimize campaigns with a strong focus on revenue, not just lead volume.Strong analytical mindset with the ability to translate data into actionable insights.Experience managing high-budget campaigns and scaling performance effectively.Nice to HaveExperience within the localization or translation industry would be a strong advantage, along with familiarity with account-based marketing approaches. Exposure to tools such as SEMrush, Ahrefs, and LinkedIn Sales Navigator is also beneficial, as well as an understanding of multilingual marketing challenges.