Nasoftis Hiring for Makaseb, A specialized E-commerce and Digital Marketing company serving the Gulf markets.We are looking for a Senior Performance & Growth Marketer who has strong, hands-on experience in Mobile App marketing across iOS and Android platforms.Job Responsibilities:Own and scale the full mobile growth funnel: Acquisition, Activation, Engagement, Retention, and MonetizationPlan, execute, and optimize mobile app install & conversion campaigns across: (Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads)Optimize key performance metrics: CPI, CPA, ROAS, LTV, RetentionLead continuous testing of audiences, creatives (video/static/UGC), and messaging anglesAnalyze in-app user behavior and translate insights into data-driven growth initiativesDesign and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable)Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAUManage re-engagement and win-back campaigns while reducing churnOwn analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4Build dashboards and reports to track funnel performance, cohort analysis, and LTV vs CACOptimize App Store & Google Play presence (ASO) and run A/B testsCollaborate closely with Product, UI/UX, Engineering, and Creative teams to drive growth experimentsManage budgets efficiently and maximize ROIRequirementsMust-HaveBachelor's degree in marketing or related field5+ years of experience in Mobile App Growth & Performance MarketingStrong understanding of growth funnels, user behavior, and mobile analyticsProven experience in scaling mobile apps and improving CPI & LTVHighly data-driven with strong analytical and decision-making skillsNice to HaveExperience with subscription-based or e-commerce appsKnowledge of Product-Led Growth (PLG)Experience mentoring or leading growth teamsBenefitsWorking Conditions & Benefits:Working days: 5 days (From Sunday to Thursday). Working Hours: 9 hours (From 9:00am to 6:00pm)Health, and social insuranceLearning & Development PlanCareer PathGYM Subscription discount
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