Yassir is the leading super app in the Maghreb region, set to change the way daily services are provided. It currently operates across Algeria, Morocco, Tunisia, South Africa and Senegal. It is backed by :$200M in funding from VCs across Silicon Valley, Europe and other parts of the world.We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally — helping usher the continent into a digital economy era. We’re not just about serving people; we’re about creating a marketplace that brings people what they need while infusing social values.About The RoleWe are looking for a Senior Product Manager to own the Personal Banking experience — our consumer wallet and the financial products that sit inside the Yassir super app. This is a B2C role at the centre of our financial services strategy.Your core mandate is adoption: getting millions of Yassir users to fund, hold, and transact with the wallet — first inside the super app (rides, deliveries, top-ups), and then beyond it (peer-to-peer transfers, bill payments, merchant payments in the real world). You will own the full consumer journey from first wallet activation to habitual, everyday use.You will work across engineering, design, growth, and the wider super app teams to make the wallet the default way Yassir users move money — turning an existing, trusted user base into active financial services customers.ResponsibilitiesOwn the personal banking / consumer wallet product end-to-end, with adoption and active usage as your primary success metricsDefine and execute the strategy to drive wallet activation, funding, and repeat transactions — both within the super app (rides, deliveries) and in external use cases (P2P, bill payments, merchant payments)Design acquisition and activation funnels in partnership with growth and marketing; identify and remove the friction points that stop users from funding and using the walletDeeply understand the Algerian consumer — cash habits, trust barriers, and the behavioural shifts required to move people from cash to digital moneyRun discovery: customer interviews, journey mapping, prototyping, and experiments to validate what will actually drive adoption at scaleTranslate customer insights into a prioritised roadmap of features and experiments, tested with real users in marketPartner with engineering and design to ship high-quality consumer experiences — onboarding, KYC, top-up, send/receive, and transaction history — that feel effortless and trustworthyLeverage Yassir’s existing super app surfaces (ride-hailing, delivery, agent network) as distribution channels for wallet adoptionInstrument the product with analytics; use funnel data, cohort retention, and transaction behaviour to make evidence-based decisionsSynthesise business, market, and customer needs into strategic, evidence-based recommendations for leadershipFacilitate agile ceremonies and keep the squad delivering against roadmap and quality goalsRequirementsMinimum 5 years of product management experience, with a strong track record in B2C fintech, digital banking, wallets, or paymentsProven experience driving consumer adoption and engagement of a financial product — you have moved activation, retention, or transaction metrics, not just shipped featuresA track record of launching and scaling consumer-facing digital products (B2C)Strong grasp of acquisition, activation, retention, referral, and revenue — and how to design a product that grows across that funnelExperience with growth mechanics: onboarding optimisation, funnel analysis, experimentation, and retention loopsUnderstanding of the technical aspects of digital product development, with the ability to work closely with engineers and get the best out of themAbility to create and run a customer discovery process — interviews, journey mapping, and ideation workshops — to surface real user pains and opportunitiesStrong understanding of value proposition design and what makes a consumer product succeedAbility to integrate analytics into a product to generate actionable insight, and to define the right metrics for a consumer walletExcellent verbal and written communication, with the ability to influence stakeholders at all levels; presentation and storytelling skillsStrong design sense and the ability to collaborate with designers to produce great consumer experiencesKnowledge of modern development practices like agile and scrumDependable, enthusiastic, curious, with great energy and the ability to thrive in a fast-paced, dynamic environmentBased in Cairo, Egypt (required)Native Arabic speaker with fluent English; French is a huge plusNICE TO HAVEExperience taking a wallet or consumer fintech product from low to mass adoption in an emerging or cash-heavy marketUnderstanding of behavioural psychology and how to design for high engagement and stickinessKnowledge of lean startup techniques and what a good MVP looks like for consumer productsExperience working with super apps, marketplaces, or multi-product ecosystemsPrior experience in a scale-up environmentAt Yassir, we believe in the power of diversity and the importance of an inclusive culture. If you’re ready to bring your unique perspective and experiences to the table, we’re excited to listen. Don’t just apply for a job - come and be a part of our journey. Let’s create a better tomorrow together.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.