Social Media Specialist - Bayut

Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people's lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage with our target audience, and drive organic growth. You will be managing multiple social media platforms, crafting compelling content, analysing campaign performance, and staying up-to-date with industry trends and best practices.You are responsible for:Develop and execute strategic social media plans across various platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTubeCreate and publish engaging and relevant content that aligns with our brand voice, objectives, and target audienceMonitor social media channels, respond to comments, messages, and inquiries in a timely and professional mannerCollaborate with cross-functional teams to ensure brand consistency and alignment of social media efforts with overall marketing and communication strategiesConduct market research and competitor analysis to identify trends, opportunities, and areas for improvementStay up-to-date with industry trends, best practices, and emerging social media platforms, tools, and technologiesMeasure, analyse, and report on social media campaign performance using various analytics and tracking toolsOptimise social media campaigns based on data insights and trends to drive engagement, reach, and conversionIdentify and engage with key influencers and brand advocates to expand our social media reach and enhance brand credibilityDevelop and maintain strong relationships with internal stakeholders, external partners, and vendors to support social media initiatives and partnershipsRequirementsBachelor's degree in Marketing, Mass Communication, or a related fieldMinimum 3 years of experience in a similar role. Preferably in an agencyProven work experience as a Social Media Specialist or similar roleIn-depth knowledge and understanding of various social media platforms, tools, and analyticsStrong written and verbal communication skills with a keen eye for detailProficiency in content creation, copywriting, and editingExperience in developing and executing social media strategies to drive organic growth and engagementFamiliarity with social media advertising and paid campaigns is a plusCreative thinking and problem-solving abilities to develop innovative social media campaignsExcellent time management and organisational skills with the ability to multitask and prioritise effectivelyStrong analytical skills with the ability to interpret data and generate actionable insightsStrong creative skillsAbility to work independently as well as collaborate effectively within a team environmentAgile and capable of handling multiple projects simultaneouslyAn eye for details and the ability to proofread one's own work are a mustStrict adherence to the style guides of Bayut and their policies for publicationEasily adapts to changesBenefitsA fast paced, high performing teamComprehensive Health InsuranceLife InsuranceRewards & RecognitionsLearning & Development opportunities#Egyptdubizzle