Job PurposeThe UX Writer is responsible for crafting clear, engaging, and user-centered content across Floward’s digital products. This role plays a key part in shaping seamless customer experiences by creating intuitive product copy that guides users effectively throughout their journey. The UX Writer works closely with cross-functional teams to ensure content aligns with user needs, brand voice, and business goals while contributing to a consistent, accessible, and emotionally resonant product experience.Key Responsibilities:UX Writing & Content CreationWrite user-focused microcopy across the platform, including buttons, tooltips, error messages, onboarding flows, empty states, and transactional experiences.Craft clear, concise, and emotionally engaging content that guides users naturally through their journey.Simplify complex concepts into intuitive and actionable language.Cross-Functional CollaborationPartner closely with Product Designers, Product Managers, Researchers, and Developers to align content with design intent and user needs.Contribute to product discovery and design discussions from a content and user experience perspective.Collaborate with localization teams to ensure content resonates effectively across different languages and cultures.Content Strategy & ConsistencyMaintain and evolve a consistent tone of voice across all Floward digital touchpoints.Help develop and scale content guidelines, style guides, and content design systems.Ensure all copy reflects Floward’s brand personality and customer experience standards.User Experience & OptimizationUse user feedback, analytics, and experimentation insights to continuously improve content clarity, usability, and engagement.Advocate for inclusive, accessible, and user-centered content practices across the organization.Support the creation of seamless and delightful customer experiences through thoughtful content design.Who We’re Looking ForBachelor’s degree in English, Communications, Journalism, Design, HCI, or a related field.4+ years of experience in UX writing, content design, or writing for digital products.Strong portfolio demonstrating UX writing samples with clarity, empathy, and strategic thinking.Solid understanding of UX principles, information architecture, and content design methodologies.Experience working within agile, cross-functional product teams.Excellent communication and collaboration skills.Passion for e-commerce, gifting, or lifestyle brands is a plus.About Floward Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them.We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift.Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.