Area Sales Manager, Cairo

Bel · Cairo, Egypt · Posted 2026-04-20

Purpose Of The RoleHandles Cairo Region by Leading, supervising, and motivating a team of sales representatives in order to maximize sales revenue and meet or exceed corporate set goalsMain AccountabilitiesDevelop and implement effective sales strategies to increase revenue and market penetration.Monitor daily, weekly, and monthly sales performance, and prepare regular reports for senior management.Communicate volume forecasts and lead the execution of business plans.Recruit, train, and coach sales team members to enhance their skills, product knowledge, and customer service.Take a proactive leadership role in selling to customers, anticipating needs, and resolving emerging issues.Ensure timely and accurate communication between sales, distribution, and accounting teams.Collaborate with distributor counterparts to develop more efficient systems, including invoicing, data management, and HR processes.Manage all budgets and allocations related to the sales area.Commit to spending at least 70% of time in the field to master all job activities and priorities.Analyze area results and action plans, providing management with progress updates through a monthly report.Qualifications And Experience5+ years of experience in FMCG Sales.Bachelor’s degree in business administration or relevant degree.Strong leadership and team management skills with a results-driven mindset.Excellent communication, negotiation, and interpersonal abilities.

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About Bel

Food and Beverage Manufacturing

Bel Group produces and markets dairy, fruit-based, and plant-based portions in over 35 countries, with brands including Babybel, Boursin, Kiri, The Laughing Cow, and Pom'Potes.

What you should know

  • Global Presence: Produces more than 30 brands of cheese and fruit snacks sold in approximately 120 countries
  • Global Manufacturing Powerhouse: Operates 29 production sites globally as part of its international manufacturing footprint
  • 10,600 Global Team: Employs approximately 10,600 people to support its worldwide operations and distribution network

How they work

  • Dare — Dare.
  • Care — Bel's commitment to people, products, the planet, and communities, anchored in 160 years of family-business history.

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