We are on a mission to help merchants start, run and grow their businesses.
What you should know
Dominant Market Share: Captured 50% of Saudi Arabia's point-of-sale market within just two years of launching its first certified terminal
Massive Payment Network: Operates a network of approximately 700,000 payment terminals and ATMs across the region
2 First Licenses: Became the first fintech in Saudi Arabia to obtain a payment institution license and a non-bank merchant acquiring license
How they work
Infrastructure means reliability first — Payment systems can't be interesting at the cost of being unreliable — engineering and product decisions are made with uptime and trust as the primary constraints
Merchant churn is the failure metric — Acquiring a merchant matters less than keeping them — the business model only works when merchants see real value and stay