Join our team at Tawzef for Recruitment & HR Consultancy, a fast growing, tech driven HR powerhouse shaping the future of talent solutions across the region.Location: Nasr cityKey ResponsibilitiesResearch & StrategyDevelop content briefs based on business goals, SEO opportunities, and audience needs.Conduct interviews with internal experts and clients to gather insights and success stories.Perform market and industry research using credible sources and relevant regulations.Content CreationCreate SEO articles, landing pages, case studies, proposals, email campaigns, LinkedIn content, and video scripts.Adapt content for different audiences and buyer journey stages.Write and edit content in both Arabic and English.Prepare creative briefs and review design/video assets.Distribution & OptimizationRepurpose content across website, blog, LinkedIn, email, and sales channels.Conduct A/B testing for headlines, subject lines, and CTAs.Monitor performance and optimize content based on insights and analytics.GovernanceMaintain editorial calendars and content workflows.Ensure brand consistency through style guides and terminology standards.Conduct fact-checking, plagiarism reviews, and compliance checks.Requirements3–6 years of experience in B2B content marketing or copywriting.Experience in HR, recruitment, outsourcing, or SaaS is preferred.Strong portfolio of SEO content, case studies, landing pages, and video scripts.Native Arabic speaker with excellent English proficiency.Knowledge of Egypt's HR and employment market is a plus.Proficiency in Google Workspace, Ahrefs/Semrush, Screaming Frog, Google Analytics, Search Console, Zoho CRM/Campaigns, LinkedIn, Canva/Adobe Express, and AI content tools.