Brand Manager

Main job duties and responsibilities:Corporate Brand Strategy: Assist in the development of long-term marketing strategy, and lead the development and implementation of short- to medium-term action plans, including the timely rollout of core brand initiatives.Corporate Brand Campaigns: Lead the development and rollout of ATL, BTL and Digital Campaigns to achieve corporate brand equity and lead generation objectives.Multichannel Brand Experience: Develop and align brand guidelines and initiatives to increase brand equity and improve customer experience and conversion across touchpoints including website, digital channels, community branding, sales offices and call center.Coordination and Stakeholder Management: Collaborate effectively with marketing colleagues and internal departments to ensure alignment and smooth execution of marketing plans. Lead the agency/service provider selection and contract management processes.Market and customer insights: Collaborate with research, digital teams and other departments to generate and report on market and competitor insights. Identify market shifts, opportunities, threats, customer sentiment and brand evolution paths.Team Management: Lead, mentor, and evaluate the corporate brand team by setting clear roles and priorities, providing ongoing feedback, setting developments goals, and fostering a collaborative environment.Operational Efficiency and Reporting: Manage budgets and KPIs and implement actions to enhance workflows, productivity, campaign delivery and budget adherence.Job requirements:Educational background and previous experience:Bachelor’s degree in marketing, Business Administration, Communication, or a related field.An MBA or a professional post-graduate certification in Marketing/Brand Management is highly advantageous.Minimum of 5 years of progressive experience in brand marketing.Experience in a leadership or team management role, with demonstrated success in mentoring direct reports and driving cross-functional collaboration.Solid experience in managing multi-channel campaigns (ATL/BTL/Digital) and a history of successfully monitoring and optimizing marketing budgets.Knowledge and Functional Skills:Excellent communication and presentation skillsExcellent interpersonal skillsAbility to steer a complex organization towards consistent brand communicationsResults-oriented and have demonstrated creativity through prior work.Excellent objective-setting and analytical skills.