What This Role Is AboutThe Telesales Agent is the first human voice a potential ElTawkeel customer ever hears. That first call sets the tone for the entire purchase experience. It is the most direct revenue-generating role in the business: no leads qualified, no pipeline, no sales.This is not a passive call-answering role. Telesales Agents are expected to be proactive, organised, persuasive, and deeply knowledgeable about the products they represent. They work within a structured process set by the Telesales Team Lead, and they are measured rigorously on their output.A Day in the LifeYour day starts with the Team Lead's morning briefing — overnight leads, campaign updates, and the day's targets. You then work through your lead queue: calling new inbound leads, following up with warm contacts, and re-engaging older leads that haven't yet converted.Each call follows a structured script but feels like a natural conversation. You'll ask the right questions, listen carefully, handle objections calmly, and guide the customer toward a clear next step — whether that's a price quote, a finance calculation, or a buying commitment. Every call outcome is logged in the CRM before you move to the next lead.Throughout the day you'll coordinate with the Team Lead on escalations, flag unusual objections or pricing questions, and contribute to the team's daily call count. End of day, you debrief with the Lead and prepare your pipeline for the next morning.Key Responsibilities1. Inbound Lead Contact & Qualification• Contact all assigned inbound leads within the defined SLA — target is within 2 hours of lead receipt• Follow the qualification script to assess each lead: budget range, model of interest, purchase timeline, and cash vs. finance preference• Accurately categorise each lead as Hot, Warm, or Cold based on the qualification outcome• Hand off Hot and Warm leads to the Team Lead or Senior Closer with a complete lead summary• Never allow a qualified lead to go uncontacted or unlogged2. Outbound Follow-Up & Re-Engagement• Follow up with Warm leads on the agreed schedule — same day, 48 hours, 7 days, and 30 days• Re-engage Cold leads with updated offers, new inventory notifications, or campaign promotions• Maintain a clean, prioritised follow-up task list in the CRM at all times• Identify leads that have gone silent and escalate to the Team Lead for re-engagement strategy3. Product Knowledge & Customer Consultation• Maintain current and accurate knowledge of all models• Know the key specs, trims, pricing, and competitive advantages of each model well enough to answer questions confidently without reading from a sheet• Communicate available colours, standard features per grade, and any current promotions accurately• Flag pricing or stock questions you cannot answer to the Team Lead immediately — never guess or commit to incorrect information4. Objection Handling• Use the objection-handling library provided by the Team Lead to respond to common hesitations: price, competition, delivery time, and trust in digital purchase• Stay calm and empathetic during difficult calls — a customer who says no today may say yes next month• Log every objection type and outcome in the CRM so patterns can be tracked and scripts improved• Escalate complex or high-value objections to the Team Lead rather than losing the lead through a poor response5. CRM Discipline• Log every call outcome in the CRM immediately after the call — no backlog, no memory-based updates• Record the correct lead stage, next action date, and a brief note on the customer's situation after every interaction• Keep your task list in the CRM clean and current — overdue tasks are unacceptable• Never mark a lead as Lost without Team Lead approval6. Team Contribution• Participate fully in daily briefings and debriefs — share what's working, flag what isn't• Share effective lines, objection responses, and customer insights with teammates• Meet or exceed the daily call volume minimum (25 outbound calls per day)• Be on time, prepared, and energised — telesales teams perform better when every member brings their bestKey Performance IndicatorsKPI TargetDaily outbound calls Minimum 25 per dayLead contact rate > 80% of assigned leads contacted within 2 hoursQualification rate > 40% of contacted leads moved to Hot or WarmCRM compliance 100% of calls logged same day — zero toleranceFollow-up adherence 0 overdue follow-up tasks at end of businessMonthly pipeline contribution Personal qualified pipeline to be agreed with Team Lead at hireRequirementsExperience• 1–3 years of telesales, inside sales, or customer-facing sales experience• Automotive sector experience is a strong advantage — but not essential if the candidate has strong sales fundamentals and a genuine interest in cars• Experience working with a CRM system (any platform) is preferred — must be comfortable logging activity digitally• Call centre or high-volume inbound lead environment experience is a significant plusSkills & Personal Qualities• Voice and tone — clear, confident, and warm on the phone; can build rapport within the first 30 seconds of a call• Resilience — can handle rejection, bounce back quickly, and maintain energy across a full day of calls• Organisation — manages a lead queue and follow-up schedule without needing to be chased• Listening — genuinely hears what a customer is saying, not just waiting for their turn to pitch• Honesty — never oversells, never commits to something they're unsure of, always escalates when needed• Curiosity about cars — someone who actually enjoys learning about vehicles will outperform someone who doesn't• Arabic as first language; conversational English is an advantageGrowth PathThis role is designed to grow. Strong-performing Telesales Agents at ElTawkeel have a clear path:• Senior Telesales Agent — within 6–9 months for agents consistently exceeding KPIs• Telesales Team Lead — as the team grows, leadership opportunities will open for agents who demonstrate coaching ability and process thinking• Sales Closer / Account Executive — agents who develop strong product knowledge and consultative skills may progress into direct closing rolesElTawkeel is a first-mover in a new market. People who join early and perform well will have a disproportionate opportunity to grow with the business.What We Offer• Competitive base salary with monthly performance bonus tied to qualification and pipeline KPIs• Full product training on all three brands before your first live call• Structured onboarding with a two-week ramp period before full KPI measurement begins• A team environment built on transparency, feedback, and continuous improvement — not blame• The experience of building something new — this is one of the first telesales functions in Egyptian automotive e-commerce