Role OverviewWe are seeking a creative and performance-oriented Content Creator to develop engaging, high-conversion content for Salonist. This role focuses on educating salon owners, enhancing product visibility, and driving qualified lead generation through strategic content initiatives.Key Responsibilities Content CreationProduce high-quality short-form video content (Reels, TikTok, YouTube Shorts) covering:Salon growth strategiesProduct demonstrationsBusiness transformation storiesDesign visually compelling static creatives including ads, carousels, and infographics Product Marketing ContentDevelop content highlighting key product features, including:Appointment booking systemsCRM and automation workflowsCustomer success stories and case studiesTranslate complex SaaS functionalities into simple, engaging, and relatable content Social Media ManagementPlan and manage content calendars across Instagram, LinkedIn, and YouTubeOptimize content for maximum engagement, reach, and platform performanceStay updated with emerging trends in the beauty and SaaS industries Performance Marketing ContentCreate high-performing ad creatives for Meta and Google campaignsConduct A/B testing on hooks, scripts, and thumbnails to improve resultsCollaborate with the marketing team to support lead generation and campaign objectives CopywritingDevelop compelling and conversion-focused:CaptionsHooksAd copyEmail campaignsEnsure all messaging aligns with brand voice and performance goalsContent Formats"How to Grow Your Salon" educational videos"Day in the Life" of salon ownersProduct tutorials and walkthroughsRelatable/meme-based contentTestimonials and user-generated content (UGC)Key Performance Indicators (KPIs)Engagement rates across platformsLead generation metricsVideo views and audience retentionConversion rates from content initiativesRequirementsMust-Have2–5 years of experience in content creation or social media marketingStrong understanding of:Instagram Reels and TikTok algorithmsSaaS or service-based marketing modelsProficiency in basic video editing tools (e.g., CapCut, Premiere Pro)