We are looking for a Customer Lifecycle & Growth Manager to drive end-to-end customer growth across our Buy Now, Pay Later ecosystem.This role sits at the core of our growth engine, owning the customer journey from acquisition to retention and reactivation, and ensuring we maximize customer lifetime value (LTV).You will design and execute lifecycle strategies, build customer segmentation frameworks, and lead targeted initiatives that increase engagement, frequency, and revenue. You will work closely with Marketing, Product, Data, and Commercial teams to deliver impactful, data-driven growth.Key ResponsibilitiesLifecycle Strategy & Ownership Own and optimize the full customer lifecycle: acquisition, activation, engagement, retention, and reactivation. Design and implement lifecycle strategies that drive sustainable growth and maximize customer lifetime value. Identify key drop-off points and implement initiatives to improve conversion and retention.Customer Segmentation & CVM Develop and manage advanced customer segmentation frameworks based on behavior, value, and lifecycle stage. Lead CVM initiatives to personalize experiences and maximize customer contribution. Build targeted journeys for high-value, at-risk, and dormant customer segments.Campaign Management & Execution Plan and execute lifecycle campaigns across channels (CRM, push, email, in-app, paid re-targeting). Work closely with Marketing to align lifecycle campaigns with the broader commercial and promotional calendar. Continuously test, learn, and optimize campaigns through experimentation (A/B testing).Growth & Optimization Drive improvements across key funnel metrics including activation rate, repeat purchase rate, frequency, and retention. Partner with Product to enhance the user journey and remove friction points. Identify and scale growth levers that increase customer engagement and usage.Cross-Functional Collaboration Collaborate with Marketing, Product, Data, Risk, and Category teams to align on growth priorities. Translate business objectives into actionable lifecycle initiatives. Ensure consistent and seamless customer experience across all touchpoints.Data & Performance Management Define and track key lifecycle KPIs (LTV, retention, churn, cohort performance, campaign ROI). Leverage data and insights to drive decision-making and prioritization. Build dashboards and reporting frameworks to monitor performance and identify opportunities.Requirements 4+ years of experience in customer lifecycle, CVM, growth, or data driven marketing roles. Knowledge in data analytics and customer behavior prediction is a plus. Experience in FinTech, e-commerce, marketplaces, or consumer platforms is highly preferred. Proven track record of driving customer growth, engagement, and retention. Strong understanding of lifecycle management, segmentation, and campaign execution. Professional proficiency in English (written and spoken).Skills Strong analytical and data interpretation skills. Expertise in customer segmentation and lifecycle strategy. Excellent stakeholder management and cross-functional collaboration. Hands-on experience with CRM tools and marketing automation platforms is a plus. Experimentation mindset with strong problem-solving abilities. Ability to manage multiple initiatives in a fast-paced environment.
TRU is the global leader in youth research and insights. For more than 25 years, we have provided the insights that have helped many of the world's most successful companies and organizations develop meaningful connections with young people. Our work has led to the development of countless new products, groundbreaking marketing campaigns, and flourishing brands.
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